M1 unit 17 
M1 Explain how trends affect the event, conference and exhibitions environment.
In this assignment, I will explain how trends affect the event, conference and exhibitions environment. Trends
:
Popularity of unusual venues
Events
In the recent years unusual venues are starting to become popular for events, such as wedding, parties and other ceremonies. For example, theme parks such as Thorpe Park and even Zoos are being used for wedding rather than a traditional setting of religious venue.
Research from the
British Association of Conference Destinations (BACD), shows that 52 unique venues of London(UVL) hosted a total of 17,262 events, in 2006,
Additionally,
UK Meetings and Market Survey 2006 found almost half of all corporate organisers booked an event at a unique or unusual venue in the previous 12 months, a sign of the incremental growth unique venues have contributed to the industry.” This means that there is a lot more pressure put on the venue finding agencies as they need to ensure that they are meeting the needs of the clients by finding them the right venues, with the right price and location. Conference
Similar to events, clients holding conferences want to have their conference in unusual venues. This is because holding conference in unusual venues keeps clients attending conferences interested as they get to explore an interesting areas. ure that they have enough unique venues so that clients have enough options to choose a venue that would suit their needs. An example, of an unusual venue is ZSL London Zoo used for conferences and event.
Customers are able to have a brilliant barbecue at Penguin Beach, an enchanting evening reception in a glistening rainforest abundant with life, or even a roaring wedding celebration in the incredible new Tiger Territory.
Exhibitions
In this assignment, I will explain how trends affect the event, conference and exhibitions environment. Trends
:
Popularity of unusual venues
Events
In the recent years unusual venues are starting to become popular for events, such as wedding, parties and other ceremonies. For example, theme parks such as Thorpe Park and even Zoos are being used for wedding rather than a traditional setting of religious venue.
Research from the
British Association of Conference Destinations (BACD), shows that 52 unique venues of London(UVL) hosted a total of 17,262 events, in 2006,
Additionally,
UK Meetings and Market Survey 2006 found almost half of all corporate organisers booked an event at a unique or unusual venue in the previous 12 months, a sign of the incremental growth unique venues have contributed to the industry.” This means that there is a lot more pressure put on the venue finding agencies as they need to ensure that they are meeting the needs of the clients by finding them the right venues, with the right price and location. Conference
Similar to events, clients holding conferences want to have their conference in unusual venues. This is because holding conference in unusual venues keeps clients attending conferences interested as they get to explore an interesting areas. ure that they have enough unique venues so that clients have enough options to choose a venue that would suit their needs. An example, of an unusual venue is ZSL London Zoo used for conferences and event.
Customers are able to have a brilliant barbecue at Penguin Beach, an enchanting evening reception in a glistening rainforest abundant with life, or even a roaring wedding celebration in the incredible new Tiger Territory.
Exhibitions