Lg Marketing Strategy

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FPT Greenwich UNIVERSITY

July 13, 2012
LG Electronics

Nguyen Nam Khanh

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TABLE OF CONTENTS

I. Introduction3
II. Marketing Environment 4
III. Target customers6
IV. Marketing activities/strategies7
V. Conclusion7
VI. References7

I. -------------------------------------------------
introduction
LG Electronics, Inc. (LG) is an innovative technology company leading professional manufacture technology consumer electronics, mobile communications and home appliances, with more than 93,000 employees in 112 field including 81 subsidiaries around the world. LG consists of five business units - Home Entertainment, Mobile Communications, Home Appliances, Air Conditioning and Business Solutions. LG is one of the manufacturers flat-screen TV, the audio and video products, mobile phones, air conditioners and washing machines in the world. LG continued efforts to strengthen the LG brand presence globally and to maximize profitable growth.

(Figure: lge.com)

* The business of LG include:
* TV & Home entertainment: TVs, Blu-ray/DVD Player, Home theater system, Led projector, TV accessories & Connected devices. * Mobile Communnications: Mobile phones and Mobile phone accessories * Home Appliances: Refrigerator, Washers machines, Led light, Air Conditioner, Appliance accessories,… * Computer: Monitors, Network storage, Usb modem, Burner devices, computer accessories. II. -------------------------------------------------

marketing environment
The business and marketing activities of LG have done through a series of related parts such as:

(Figure: lge.com)
* In each country, LG offers providers of different parts to increase the percentage of local content and also to reduce the cost price of products that LG products have certain advantages to competitive price competition with rivals. LG Electronics...
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