Marketing Plan of LG
MARKETING PLAN OF LG NEW MEGA ENTERTAINMENT HOME THEATRE POWER ATOM TV
SUBMITTED BY
DEWESH J
RR 1908 A 21 SUBMITTED TO SAVITA MAM L S B MARKETING PLAN OF POWER ATOM
The marketing plan of LG (power atom) introducing with a good quality and cheap range and natural picture quality.
The new power atom is suitable for all group of india because Indian people like cheap rate with better quality and easily fit in anywhere in house.
A plan of new plant introducing recently , approximate 1000 crore invest and producing 1,00,000,000 units of 20,000 – 30,000 because Indian people expand 20,000 – 30,000 on tv .
All the marketing and product mix decision is decided by board of directors according to product life cycle and product demand in market.
TV is consider as like a status symbol in india and if you use high technology that means you are status symbol in society.
lg tv is leader of tv market , and approximate capturing 55 % in Indian market.
INTRODUCTION OF NEW POWER ATOM TV OF LG
The new product launch in the name of POWER ATOM LG PA9200 SERIES
LCD PA 9230
LED PA 9240
POWER ATOM has moved much of it’s LCD production over to LED backlighting but they are still making lines of traditionally CCFL backlit LCD televisions.
Some of the features found on higher tier, more expensive LED POWER ATOM televisions can be found at quite a discount with flourescent backlighting.
Below is a listing of the current LG LCD POWER ATOM TV models. The higher the green dot rating beside each series, the more features and
SUBMITTED BY
DEWESH J
RR 1908 A 21 SUBMITTED TO SAVITA MAM L S B MARKETING PLAN OF POWER ATOM
The marketing plan of LG (power atom) introducing with a good quality and cheap range and natural picture quality.
The new power atom is suitable for all group of india because Indian people like cheap rate with better quality and easily fit in anywhere in house.
A plan of new plant introducing recently , approximate 1000 crore invest and producing 1,00,000,000 units of 20,000 – 30,000 because Indian people expand 20,000 – 30,000 on tv .
All the marketing and product mix decision is decided by board of directors according to product life cycle and product demand in market.
TV is consider as like a status symbol in india and if you use high technology that means you are status symbol in society.
lg tv is leader of tv market , and approximate capturing 55 % in Indian market.
INTRODUCTION OF NEW POWER ATOM TV OF LG
The new product launch in the name of POWER ATOM LG PA9200 SERIES
LCD PA 9230
LED PA 9240
POWER ATOM has moved much of it’s LCD production over to LED backlighting but they are still making lines of traditionally CCFL backlit LCD televisions.
Some of the features found on higher tier, more expensive LED POWER ATOM televisions can be found at quite a discount with flourescent backlighting.
Below is a listing of the current LG LCD POWER ATOM TV models. The higher the green dot rating beside each series, the more features and