English Language Centre Cover Sheet
| |Draft |
|X |Course Work Submission |
( Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment
|Full Name (in pinyin) |Huang Zhu Chen | |English Name (optional) | |Mandy | |ID Number |1101928 |Class (e.g. Y2_EEE_A1) |Y2_MKT_A1 | |Programme |Marketing | |Module Code |EAP105 | |Assignment Title |Compare and contrast the marketing strategies of Li NING domestically and internationally | |Submission Deadline |October 22th,2012,8 pm |EAP Tutor’s Name |Nick Browne McIntosh | |Final Word Count |951 |
I certify that:
• I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5). With reference to these definitions, I certify that:
• I have not colluded with any other student in the preparation and production of this work; • this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); • where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.
I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences.
By uploading my assignment onto ICE, I formally declare that all the above statements are true.
|Scoring – For Teachers Use (teachers may change descriptor labels below as needed) | |Marker |Initials |
Date Received |Days Late |Late Penalty |Marker Initials |Format (Y/N) |Plagiarism Code |Collusion Code | | | | |1. | | | | | | | |2. | | | | | Compare and contrast the marketing strategies of Li NING domestically and internationally Sporting goods enterprises have boomed in China in the last ten years but the majority of them are small and medium sized enterprises. For lack of international famous athletic brands in China, it is time for Li NING which may have exceeded Adidas as well as owning over 8,000 stores in China to seize the opportunity to go global. The internal marketing strategies of Li NING is successful to make it become the 37th of the top 50 most worthy Chinese-owned brands in 2011 based on Millward Brown’s BrandZ Survey(Allison,2012). China sports industry just springs out while sportswear industry has been mature in many western countries. Therefore, Li NING has made some adjustments to cater to the overseas markets. This essay will focus on two similarities about e-commerce, sponsorship and three differences regarding brand identity, publicity channels and slogans between Li NING domestic and international strategies. Similarities
When entering the global market, Li NING retains some former...
Please join StudyMode to read the full document