Lego Group

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  • Topic: Lego, Legoland, Lego Group
  • Pages : 23 (6502 words )
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  • Published : March 13, 2013
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TheLEGOGroup
A short presentation

2011

2

The LeGO GrOup 2011

Contents
It all began in 1932 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The LeGO Group in key figures . . . . . . . . . . . . . . . . . . . . . . 5 Focus on growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Idea and production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 LeGO® products for all children . . . . . . . . . . . . . . . . . . . . . . .9 The LeGO history - in short . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 The minifigure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 LeGOLAND® parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 LeGO community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Learning through play . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Fun LeGO facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 using the LeGO brand name . . . . . . . . . . . . . . . . . . . . . . . 24

The LeGO GrOup 2011

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Itallbegan in1932
In 1932 Ole Kirk Kristiansen, a Danish joiner and carpenter, began making wooden toys . The business he established later passed from father to son, and today the founder’s grandson, Kjeld Kirk Kristiansen, and his children own the LeGO Group . In 1958 Godtfred Kirk Christiansen, son of Ole Kirk Kristiansen, made what would prove to be an extremely wise decision . On January 28, 1958, at precisely 13:58 he submitted a patent application for the LeGO® brick that was – literally – to prove to be the cornerstone of a toy fairy tale . At the start of the new millennium the LeGO brick was acclaimed “Toy of the Century” – first by Fortune Magazine and later by the British Association of Toy retailers . It was Founder Ole Kirk Kristiansen himself who hit upon the LeGO name in 1934 . he took the first two letters of the Danish words LeG GODT, meaning “play well”, and combined them – quite unaware that one meaning of the word in Latin is . . . “I put together” . To this very day “LeGO” is both the name and the concept behind the company . play is a key element in children’s growth and development, and play stimulates the imagination, the emergence of ideas, and creative expression . The aim of the company’s products is to “inspire and develop the builders of tomorrow”, and all products are based on the underlying philosophy of learning and development – through play . It is the LeGO philosophy that “good quality play” enriches a child’s life – and lays the foundations for later adult life . True to its motto “Only the best is good enough”, the LeGO Group has been emphasizing the importance of high quality since 1932 . This approach has brought consumers back to LeGO products time and again . At the same time the LeGO system means that many thousands of building elements can be easily combined in innumerable ways – and just as readily dismantled again . The more LeGO bricks you have, the more fertile your creativity can become, and there are hours of play in the LeGO brick that you don’t find elsewhere . Child’s play is an everchanging world, and the company’s product development departments therefore work systematically with the evolution of play themes and product lines based on research among children and parents into things like play habits, family patterns...
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