Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods Frequent Shopper Program
BSA310 University of Phoenix
Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods (Kudler) wants to start tracking purchases and behavior buying trends of its valued customers. They have decided that they want to do a Frequent Shopper Program that will not give customers store discounts, but rather award customers with more high-end items from partner companies. The following will discuss how this will take place and the resources needed to accomplish setting up this program.
The Big Picture
This program will require many milestones be accomplished. Program guidelines will need to be defined. A webpage will need designed and placed on a URL that customers can access. Employees will need trained. Negotiation with partner companies will need to take place about what Kudler will pay them for each award and how rewards will be issued. Kudler will need an initial program rollout where initial rewards cards will be issued. Data will need collected and evaluated. The program will need evaluated. Program reevaluation and refinement will be ongoing.
Program Guidelines The registration forms will have a punch-out card attached, which will have a pre-assigned Loyalty number on it. This form will request customer’s personal identification information (PII). “It is a business’s responsibility to safeguard this personal information” (Kooser, para. 5). Kudler is not willing to harm the reputation of the company for this Loyalty promotion. Therefore, it will add to the registration form information on how Kudler will protect the customer’s PII on a secure server, and will not share or sell the customer’s PII without their expressed permission. The customer will also select program preferences like whether they want to log into the website to redeem points for awards and check on award status, or if they want to receive statements and notifications by e-mail or mail. In addition to these
BSA310 University of Phoenix
Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods (Kudler) wants to start tracking purchases and behavior buying trends of its valued customers. They have decided that they want to do a Frequent Shopper Program that will not give customers store discounts, but rather award customers with more high-end items from partner companies. The following will discuss how this will take place and the resources needed to accomplish setting up this program.
The Big Picture
This program will require many milestones be accomplished. Program guidelines will need to be defined. A webpage will need designed and placed on a URL that customers can access. Employees will need trained. Negotiation with partner companies will need to take place about what Kudler will pay them for each award and how rewards will be issued. Kudler will need an initial program rollout where initial rewards cards will be issued. Data will need collected and evaluated. The program will need evaluated. Program reevaluation and refinement will be ongoing.
Program Guidelines The registration forms will have a punch-out card attached, which will have a pre-assigned Loyalty number on it. This form will request customer’s personal identification information (PII). “It is a business’s responsibility to safeguard this personal information” (Kooser, para. 5). Kudler is not willing to harm the reputation of the company for this Loyalty promotion. Therefore, it will add to the registration form information on how Kudler will protect the customer’s PII on a secure server, and will not share or sell the customer’s PII without their expressed permission. The customer will also select program preferences like whether they want to log into the website to redeem points for awards and check on award status, or if they want to receive statements and notifications by e-mail or mail. In addition to these
References: Kooser, A. C. (n.d.). About the ethical & practical aspects of using customer loyalty cards. Retrieved from http://smallbusiness.chron.com/ethical-practical-aspects-using-customer-loyalty-cards-3287.html University of Phoenix. (2007). Kudler Fine Foods - Intranet. Retrieved from UoP Virtual Organizations: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/sm/salesPlan.htm