Kroger Swot Analysis Essay
During your next trip to Kroger, you may come across a new brand in the frozen food section from one of Vicksburg’s newest companies.
Billy’s Original Foods, a spin-off of Billy’s Italian Restaurant that manufactures artisan, ready-to-eat frozen Italian meals and deli products, just sent their first shipment to Kroger distributors, officially launching the company a little over a year after its start.
“We’re the only Italian restaurant in the history of the world that sold more chicken salad than Italian food,” CEO Billy Lieberman said. “I was having a rough day and I went outside and said, ‘Why don’t we just sell this stuff whole sale?’”
The rest, as they say, is history.
The company just sent their first shipment out, which should be available in …show more content…
Department of Agriculture, Lieberman added the company has plans to gain its Global Food Safety Initiative certification to be able to sell products internationally soon.
“As it grows, it’ll be the rest of the United States and then it will be whoever wants to buy it in the rest of the world,” he said.
COO Mani Chanprasith added, “We will take Vicksburg, Mississippi, to other parts of the world. That’s what we’re hoping for soon.”
Lieberman said at the end of the year he should be able to hire 25 employees, 10 more than they currently have, and in two years he hopes to be putting 20 Billy’s original food products on grocery store shelves. A German-based company has already shown interest in having the company make some of its foods, possibly leading to an expansion in the future, he said.
“We’ve already outgrown this,” he said of their facility on Thalweg Drive.
While presenting the company with a plaque commemorating their official opening at the ribbon cutting ceremony, Jane Flowers, executive director of the chamber said, “Entrepreneurship, working hard every day, being willing to take a risk, and providing good service to customers is what we need and hope all of you will
Billy’s Original Foods, a spin-off of Billy’s Italian Restaurant that manufactures artisan, ready-to-eat frozen Italian meals and deli products, just sent their first shipment to Kroger distributors, officially launching the company a little over a year after its start.
“We’re the only Italian restaurant in the history of the world that sold more chicken salad than Italian food,” CEO Billy Lieberman said. “I was having a rough day and I went outside and said, ‘Why don’t we just sell this stuff whole sale?’”
The rest, as they say, is history.
The company just sent their first shipment out, which should be available in …show more content…
Department of Agriculture, Lieberman added the company has plans to gain its Global Food Safety Initiative certification to be able to sell products internationally soon.
“As it grows, it’ll be the rest of the United States and then it will be whoever wants to buy it in the rest of the world,” he said.
COO Mani Chanprasith added, “We will take Vicksburg, Mississippi, to other parts of the world. That’s what we’re hoping for soon.”
Lieberman said at the end of the year he should be able to hire 25 employees, 10 more than they currently have, and in two years he hopes to be putting 20 Billy’s original food products on grocery store shelves. A German-based company has already shown interest in having the company make some of its foods, possibly leading to an expansion in the future, he said.
“We’ve already outgrown this,” he said of their facility on Thalweg Drive.
While presenting the company with a plaque commemorating their official opening at the ribbon cutting ceremony, Jane Flowers, executive director of the chamber said, “Entrepreneurship, working hard every day, being willing to take a risk, and providing good service to customers is what we need and hope all of you will