Judy Baca Case Study
Judy Baca: Exploration of California’s Ethnic History
One cool windy fall evening of 1974 Judy Baca was in her California home, sitting on the sofa, watching television, when the phone rang. “Hello?” she asked. “Hello is this Judith Baca?” the voice asked from the other side of the phone. “Yes, this is I. Who is this?” she questioned. “I am Michael Smith. I work for the Army Corps of Engineers. I am calling to ask if you would be willing to paint a mural along the Tujunga Flood Control Channel of the San Fernando Valley as a part of a community beautification project.” “I will gladly help in this project. I do need to know what all it will entail.” Judy responded. “That’s great. I’m glad you have decided to help us in this endeavor. Although …show more content…
Before she could begin to plan what she is going to do, she must figure out how she was going to fundraise and bring awareness to the project.
Over the next two years, Judy went around telling people about the beautification project to gain awareness. During this time, she also founded SPARC (Social and Public Art Resource Center). She reached out to many other artists and organizations and asked for funding. One afternoon, while Judy was walking around the park telling people about the project, a very tall, nice looking business man walked up to her. He was dressed in a luxurious blue suit with a white button down collared shirt and a blue and white striped tie and black leather dress shoes. “What is a man dressed like that doing in the park at this time of day?” Judy wondered.
“Hello, Judy. I am Lionel Ross the CEO of Ross Industries. We are very big on community activities and have heard that you and SPARC are raising money to improve our community and get the youth involved with a cause and off the streets. I support what you are doing; my firm and I want to help you enhance our community.”
“Wow! Thank you very much. I appreciate the support you have given towards the cause.” Judy
One cool windy fall evening of 1974 Judy Baca was in her California home, sitting on the sofa, watching television, when the phone rang. “Hello?” she asked. “Hello is this Judith Baca?” the voice asked from the other side of the phone. “Yes, this is I. Who is this?” she questioned. “I am Michael Smith. I work for the Army Corps of Engineers. I am calling to ask if you would be willing to paint a mural along the Tujunga Flood Control Channel of the San Fernando Valley as a part of a community beautification project.” “I will gladly help in this project. I do need to know what all it will entail.” Judy responded. “That’s great. I’m glad you have decided to help us in this endeavor. Although …show more content…
Before she could begin to plan what she is going to do, she must figure out how she was going to fundraise and bring awareness to the project.
Over the next two years, Judy went around telling people about the beautification project to gain awareness. During this time, she also founded SPARC (Social and Public Art Resource Center). She reached out to many other artists and organizations and asked for funding. One afternoon, while Judy was walking around the park telling people about the project, a very tall, nice looking business man walked up to her. He was dressed in a luxurious blue suit with a white button down collared shirt and a blue and white striped tie and black leather dress shoes. “What is a man dressed like that doing in the park at this time of day?” Judy wondered.
“Hello, Judy. I am Lionel Ross the CEO of Ross Industries. We are very big on community activities and have heard that you and SPARC are raising money to improve our community and get the youth involved with a cause and off the streets. I support what you are doing; my firm and I want to help you enhance our community.”
“Wow! Thank you very much. I appreciate the support you have given towards the cause.” Judy