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Iphone

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Iphone
This report will undertake an analysis of one of the most famous household gadgets, the iPhone. Through use of economic theory and analysis we will assess the mobile phone market and make predictions as to future prospects of the product. IPhone was first introduced by Apple’s CEO, Steve Jobs in 2007. The first generation iPhone took the world by storm in 2007 as it was the first smartphone in the world. With its sleek glass multi-touch touch screen display, boasting internet services, music player and multifunctional applications available for the phone itself. It is said that Apple has sold more than one million iPhones just 74 days after its released date on June 29 20071. The first iPhone was sold at the price of $600 in America. IPhone is definitely a differentiated product as it runs a unique system invented by Apple which is known as the iPhone Operating System (iOS) and also allows users of iTunes to sync all of their music albums and pictures into the phone .This is the main features that clearly distinguished iPhone from the other smartphones.
Last month, Apple just released their latest generation which is the IPhone 4s. The new iPhone 4s has many upgraded features and better performance as compared to their first generation such as a 3.5 inch wide screen, 9.3mm ultra-slim body 8 megapixel autofocus camera along with a secondary VGA front camera for video calling, dual core processor that delivers more speed, Facetime and not forgetting the new Siri, the intelligent assistant and many more2. IPhones are easily available at any Apple stores worldwide and also some telecommunication companies.
IPhone is a huge hit around the world and show us versatility as it caters a range of customers from teenagers to business users. The iPhone has many apps to suit different individuals, some applications come free, and some requires payment. The phone has integrated people from around the world with programs such as Skype, Msn Messenger and Whatsapp. Without a PC,


References: 1. Apple, 2007.Apple Reports Fourth Quarter Results. [Online] http://www.apple.com/pr/library/2007/10/22Apple-Reports-Fourth-Quarter-Results.html 3. Jay. Y., 2011. Android Market Share Doubles, iOS drops In Q3. [Online] 4 5. Chikodi. C., 2011.Say What? iPhone 4S anticipation slowed global smartphone growth in Q3. [Online] November 15 http://venturebeat.com/2011/11/15/iphone-4s-slows-smart-phone-growth 7. Nokia, 2011.Nokia Lumia 800 Buy Now .[Online] http://www.nokia.co.uk/gb-en/products/phone/lumia800/buynow/ 10. BBC, 2011.Samsung seeks iPhone 4S embargo in Australia and Japan.[Online]October 17 Http://www.bbc.co.uk/news/business-15331272 [Accessed 24 November 2011] Richard G. Lipsey and K. Alec Chrystal. (2007) Economics. 10th ed. New York: Oxford University Press. Charles .A., 2011. How Android swallowed the UK smartphone market in 18 months [Online] October 31 http://www.guardian.co.uk/technology/2011/oct/31/android-uk-smartphone-growth [Accessed 22 November 2011]
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