Wang 1418106 11 FR2
English for International Students Unit
Business Management English Presessional 2014
BME COVER SHEET AND DECLARATION
STUDENT ID. No. & FULL NAME
1418106
DONGXIAO WANG
BME GROUP No.
11
Assessment Group
2
ASSESSMENT TYPE (e.g.: Assessed Case; Assessed Essay; Feasibility Report…)
Feasibility Report
ASSIGNMENT TITLE
Soccer Themed Sandwich Restaurant
HOME TEACHER
Mike Loughlin
SECOND TEACHER
Evelyn Strongylakou
DATE OF SUBMISSION
08 September 2014
TOTAL WORD COUNT
2957
FIRST/FINAL SUBMISSION
FINAL SUBMISSION
D E C L A R A T I O N
By completing the above, I declare that this submission is my work; that it has been written in my own words; and that all references, direct or indirect, to other published or unpublished sources have been accurately acknowledged using the Harvard Referencing System.
Report to Investigate the Feasibility of Launching
Soccer Themed Sandwich Restaurant in China
Dongxiao Wang
September 2014
Contents
1. Executive Summary 4
2. Introduction 4
3. China Market Analysis 4
3.1 PEST Analysis 4
3.2 Target Marketing 7
3.3 Porter’s Five Forces Analysis 8
4. USP of Soccer Themed Sandwich Restaurant 10
5. First year Cash Flow Forecast 11
Analysis of Cash Flow Forecast 12
6. Marketing Plan 13
6.1 Product 13
6.2 Place 13
6.3 Price 13
6.4 Promotion 13
7. Conclusion 14
8. Recommendations 15
9. Reference list 16
List of Tables & Figures
Figure 1: Smartphone Market Value 2008-2017(Passport, 2014)……………………………....6
Figure2: Online Adspend and E-Commerce Value in China: 2008-2015…………………….…7
1. Executive Summary
The report assessed the feasibility of launching a Soccer Themed Sandwich Restaurant in China, which is decorated similar to a soccer field and the tailor-made sandwich is offered for every single customer. This report use PEST analysis, Poter’s five force analysis and 4P analysis to estimate the feasibility of this project. Consequently, although the threat of entry and the threat of substitution are strong,
Business Management English Presessional 2014
BME COVER SHEET AND DECLARATION
STUDENT ID. No. & FULL NAME
1418106
DONGXIAO WANG
BME GROUP No.
11
Assessment Group
2
ASSESSMENT TYPE (e.g.: Assessed Case; Assessed Essay; Feasibility Report…)
Feasibility Report
ASSIGNMENT TITLE
Soccer Themed Sandwich Restaurant
HOME TEACHER
Mike Loughlin
SECOND TEACHER
Evelyn Strongylakou
DATE OF SUBMISSION
08 September 2014
TOTAL WORD COUNT
2957
FIRST/FINAL SUBMISSION
FINAL SUBMISSION
D E C L A R A T I O N
By completing the above, I declare that this submission is my work; that it has been written in my own words; and that all references, direct or indirect, to other published or unpublished sources have been accurately acknowledged using the Harvard Referencing System.
Report to Investigate the Feasibility of Launching
Soccer Themed Sandwich Restaurant in China
Dongxiao Wang
September 2014
Contents
1. Executive Summary 4
2. Introduction 4
3. China Market Analysis 4
3.1 PEST Analysis 4
3.2 Target Marketing 7
3.3 Porter’s Five Forces Analysis 8
4. USP of Soccer Themed Sandwich Restaurant 10
5. First year Cash Flow Forecast 11
Analysis of Cash Flow Forecast 12
6. Marketing Plan 13
6.1 Product 13
6.2 Place 13
6.3 Price 13
6.4 Promotion 13
7. Conclusion 14
8. Recommendations 15
9. Reference list 16
List of Tables & Figures
Figure 1: Smartphone Market Value 2008-2017(Passport, 2014)……………………………....6
Figure2: Online Adspend and E-Commerce Value in China: 2008-2015…………………….…7
1. Executive Summary
The report assessed the feasibility of launching a Soccer Themed Sandwich Restaurant in China, which is decorated similar to a soccer field and the tailor-made sandwich is offered for every single customer. This report use PEST analysis, Poter’s five force analysis and 4P analysis to estimate the feasibility of this project. Consequently, although the threat of entry and the threat of substitution are strong,