Internet marketing- BBW

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1.Introduction 1.1 What is Internet Marketing

Generally, Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and online communication path to reach direct sales via electronic commerce. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

And nowadays, more and more of the web marketing strategies are prefer to choose for some welcomed online platforms for their sales action, not only just advertising on forum, social network page and search engines but also take actual sales services on their own page, namely, online order services and web sales.

In addition, Online marketing are related with certain kinds of specific selling technologies in Design, Development, Advertising and Sales management aspects.

For instance: Search Engine Marketing Display Advertising e-­‐mail & Forum Advertising Membership Marketing Interactive Advertising Viral marketing Blog and Video Advertising

Reputation Marketing …….and more

In fact, Online Marketing is now welcomed and popular in B2B & B2C marketing environment because of