Scope of Online Sales

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  • Topic: Sales promotion, Sales, Website
  • Pages : 39 (9392 words )
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  • Published : October 17, 2012
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BASELIOS POULOSE II CATHOLICOS COLLEGE
BASELIOS MOUNT, PIRAVOM – 686 664.

DEPARTMENT OF BUSINESS ADMINISTRATION
“A STUDY ON THE SCOPE AND DEVELOPMENT
OF ONLINE SALES AND PROMOTION”
(Provided by Sunlit Lighting Systems Pvt. Ltd Choondy)

MANAGEMENT PROJECT
Submitted to
Mahatma Gandhi University
In partial fulfillment of the requirement for the award of degree of “Bachelor of Business Administration”

Under the Guidance of
Sri. SUSHAN P K

Submitted By
BY KRISHNAINDU K.S
REG.NO.21552

BASELIOS POULOSE II CATHOLICOS COLLEGE
BESELIOS MOUNT, PIRAVOM-686 664
Website: bpc college.comPh : 0485-2543422
E-mail : bpccollege@sathyam.net.in 0485-2243474

DEPARTMENT OF BUSINESS ADMINISTRATION
CERTIFICATE
This is to certify that the management project entitled “SCOPE AND DEVELOPMENT OF ONLINE SALES & PROMOTION” submitted by Miss. Krishnaindu K S, Reg. No. 21552 is a bonafide record of the work done by her during the year 2010 in the month of Dec 1st- 31st in the partial fulfillment for the award of degree in BBA (Bachelor of Business Administration) Mahatma Gandhi University, Kottayam, Kerala.

Internal Guide Head of the Department

Mr. SUSHNAN P.K Mr. SUSHEEL.DANIEL

Viva voice examination held on………………………………….. External

DECLARATION

I Krishnaindu.K.S. here by declare that this dissertation entitled “SCOPE AND DEVELOPMENT OF ONLINE SALES & PROMOTION”. Is carried out by me in the year 2010 December 1st-31st in partial fulfillment of the requirement for the award of the degree in BBA of M.G.University, Kottayam, Kerala, under the guidance of Mr. Sushan .P.K., Dept of BBA, BPC College ,Piravom.

Place,
Date:
KRISHNAINDU.K.S

ACKNOWLEDGEMENT

I would like to express my gratitude to all who made contribution to my management project. First of all may I express my sincere thanks to the Principal Mr. Sunny Kuriakose A, HOD Lect. Susheel V Daniel, Internal Guide Lect. Sushan P.K, for letting me an opportunity to do this project and their constant encouragement during the course of my study research. Now let me express my humble thanks to Mr. Siby Mathew, the Sales Manager of Sunlit Electronics, for permission to undergo my project in the organization. I express my sincere thanks to all the staffs of Sunlit for their co-operation for the survey. Let me also express my gratitude to my sister and to all my family members for their help and assistance for the success of the project. Finally I express my sincere thanks to my classmates and friends for their unreserved sharing of ideas and support.

Krishnaindu K.S.

CONTENTS
Chapters| Contents| Page. No|
CHAPTER 1 | IntroductionReview of literatureNature of the studyResearch MethodologyTypes of the data usedObjectivesLimitations| | CHAPTER 2 | History and Profile of the Organization| | CHAPTER 3 | AnalysisandInterpretations| |

CHAPTER 4 | Findings| |
CHAPTER 5| Suggestions| |
CHAPTER 6 | Conclusion| |
CHAPTER 7 | Questionnaire | |
CHAPTER 8| Bibliography| |

LIST OF TABLES AND DIAGRAMS

SL.NO| TITLE| PAGE NO.|
1| Visitors of the company website.| |
2| Reliability of online facility.| |
3| Company’s interest on customer feed backfacility.| | 4| Online payment system.| |
5| Time spend for purchasing electronic products through online.| | 6| The frequency of online shopping of electronic products.| | 7| Rating the experience with online purchasing of Sunlit Electronic items.| | 8| Reasons for the use of online facility to purchasing electronic items from Sunlit Lighting Systems.| | 9| Dealers opinion about the use of online facility| |

10| Rate of satisfaction of dealers and customers while using online facility| |

CHAPTER-1
INTRODUCTION

INTRODUCTION

Promotion is one of the key...
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