Internal Public and External Public
INTERNAL PUBLIC AND EXTERNAL PUBLIC Public for public relations can be classified into categories:
(A) Internal Public.
(B) External Public.
MEANING OF PUBLIC RELATIONS:-
Public:
Public is group of similar individuals, an assortment of person having similar interest, problems, goals and circumstances. It generally from such sources that OPINIONS emerge. Public comes in many forms and sizes. They have a multitude of desires and wants.
Public has its own likes and dislikes which sometimes can even be strong. Employees are one form of public and employers another form. Other members of the public are dealers, wholesalers, brokers and investors. Each of these groups tries to attract a distinct audience with its varied tools and techniques.
Relations:
Relations are the outcome of mutual understanding which is derived from the process of sharing of the common interest. The need of establish relation with one another is created because of human wants. The respective wants of two individuals will affect their relationship. To understand any relationship, one must understand wants of those involved.
Public Relations:
By the integration of the above two human element viz. public and relations we get public relations. It is a profession that is a part and parcel of management function.
INTERNAL PUBLIC AND EXTERNAL PUBLIC
Public for public relations can be classified into categories:
(A) Internal Public.
(B) External Public.
Internal public :
The internal staffs who work within the organization constitute the internal public. An organization is complex consisting of group of individuals. There is interaction between individuals & groups within an organization & relationship is established. It is the responsibility of the public relation manager to provide effective public relations. The employees expect higher pay, company’s stability & opportunity for advancement.
The employers expect increase production &
(A) Internal Public.
(B) External Public.
MEANING OF PUBLIC RELATIONS:-
Public:
Public is group of similar individuals, an assortment of person having similar interest, problems, goals and circumstances. It generally from such sources that OPINIONS emerge. Public comes in many forms and sizes. They have a multitude of desires and wants.
Public has its own likes and dislikes which sometimes can even be strong. Employees are one form of public and employers another form. Other members of the public are dealers, wholesalers, brokers and investors. Each of these groups tries to attract a distinct audience with its varied tools and techniques.
Relations:
Relations are the outcome of mutual understanding which is derived from the process of sharing of the common interest. The need of establish relation with one another is created because of human wants. The respective wants of two individuals will affect their relationship. To understand any relationship, one must understand wants of those involved.
Public Relations:
By the integration of the above two human element viz. public and relations we get public relations. It is a profession that is a part and parcel of management function.
INTERNAL PUBLIC AND EXTERNAL PUBLIC
Public for public relations can be classified into categories:
(A) Internal Public.
(B) External Public.
Internal public :
The internal staffs who work within the organization constitute the internal public. An organization is complex consisting of group of individuals. There is interaction between individuals & groups within an organization & relationship is established. It is the responsibility of the public relation manager to provide effective public relations. The employees expect higher pay, company’s stability & opportunity for advancement.
The employers expect increase production &