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Intergroup Conflict

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Intergroup Conflict
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FACTS OF THE CASE 1. A-E Chemical Company, jointly owned by two large parent companies from Europe and America decided to expand it’s the production of synthetic fibers. 2. European company will acquire and install equipment and in charge for production. 3. American company will assist the European company to produce a product that will be competitive in U.S. market and to provide research and development, marketing and sales functions for the new fiber plant.
POINT OF VIEW: Vice President
OBJECTIVE:
To address the conflict between the two companies
PROBLEM:
How can A-E Chemical resolve the problem of their company in order to rescue it from its crisis stage and to achieve their goals?

AREAS OF CONSIDERATION:
What are the things that should be considered in answering the case? A. Company Background B. Persons involved in the Case C. TOWS (Threats/Opportunities/Weaknesses/Strength)

ALTERNATIVE COURSES OF ACTION & CONCLUSION:

1. Define the Real Problem- Talk to the workers, Supervisors and all that is involved. * First, the management should ask the workers what really is their problem. Regarding work, their co-workers or any other concerns they have in the project/related to work. With this, the workers would not feel that their management do not care about them or their situation; it can be helpful as it opens the communication between the management and the workers. The workers will have the avenue to express what they feel and same as to the management, they can say what they need to say and know what they need to know. * Second, the top management should meet and discuss ways on how to unite their workers, plan actions/activities in order to solve the conflict among them. This is also essential so that the management itself should know how to address the problem to their workers and that they will come up with the solution, (that they all agree) with solid opinion on how to survive the crisis of their company. As the

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