Impacts of Information Technology on Individuals, Organizations and Societies

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Part VI

Implementing and Managing IT
13.
14.
15.
16.
17.

Chapter

17

IT Strategy and Planning
Information Technology Economics
Acquiring IT Applications and Infrastructure
Security
Impacts of IT on Individuals, Organizations, and Society

Impacts of IT on
Individuals, Organizations,
and Society

Movie Piracy

Learning Objectives

17.1 Perspectives on IT Impacts
17.2 IT Is Eliminating the Barriers of Time,

After studying this chapter, you will be able to:

Space, and Distance

Understand the changes that take place in the
workplace and the lives of individuals when information
technology eliminates geographical and spatial barriers.

Describe some of the major impacts of information
technology on individuals, organizations, and society.

17.3 Information Is Changing from a Scarce
Resource to an Abundant Resource

Discuss the positive and negative effects associated
with the abundance of information made available by IT.

17.4 Machines Are Performing Functions

Identify the issues that arise due to uneven diffusion
of information technology across countries and socioeconomic classes.

Previously Performed by Humans

17.5 Information Technology Urges People to
Reexamine Their Value Systems

Understand the complexity of effects of technological
progress on labor markets and individual employees.

17.6 Conclusion
17.7 Managerial Issues

Discuss the impacts of information technology on the
quality of life and interpersonal relationships.
Recognize the legal, ethical, and moral issues that
become particularly critical due to proliferation of
information technology.

Minicases:
1. Megachurches
2. RFID for Consumer Products

Integrating IT
ACC

FIN

MKT

POM

HRM

IS

SVC
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MOVIE PIRACY
The Problem
Generations of moviegoers went to movie theaters to
enjoy the latest films. They accepted the idea of paying
for their movies. However, movie piracy, which has been
greatly accelerated by information technology, is challenging this notion. Now, movie pirates are bringing the latest motion picture releases to an Internet-connected
computer near you.
For years, movie studios suffered minor losses due
to high-tech piracy (theft of digital content) that was carried out by people duplicating videotapes and DVDs. The need to produce and distribute physical media
presented a number of technical and logistical difficulties for movie pirates, which limited the scope of their operations. Thus, picture studios largely ignored these
activities. When Napster.com and other sites began to
use the Web and peer-to-peer technologies to share
pirated music, movie producers felt reasonably immune
to this trend. After all, it would take more than a week
to download a 5-gigabyte DVD-quality movie using a
56-kilobits-per-second modem.
Some individuals argue that piracy does not hurt
film studios but, rather, makes movies available to those
people who would not be able to enjoy them otherwise.
Information technology that enables movie piracy raises
a number of significant issues, such as intellectual property rights, fair use, and the role of government in regulating these issues. Furthermore, information technology makes it easier than ever to cross national borders,

adding international implications to the issue of movie
piracy.

The Solution
To deal with movie piracy, picture studio executives
attacked several aspects of the problem simultaneously.
First, media companies tried to shape public opinion in a
way that would discourage movie piracy. For instance, to
raise public awareness of the issue, filmmakers launched
an advertising campaign with the slogan “Movies. They’re worth it.”
Second, the movie industry performed a number of
activities that made it more difficult to copy and distribute pirated movies without being noticed. For instance,

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enhanced physical security at movie theaters, which
may include the use of...
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