Impact on a Business Malaysia

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Acknowledgement

We would like to extend our gratitude towards our supervisor and our For his immense support and valuable guide lines which helped us in preparing this report and making this task a success. His co operation and contribution in making this report was very helpful and we are thankful for it. We would also like to thank each and everyone who showed their support in making this report for providing us with the required details and information who helped us in gathering primary data, and our friends who helped us in fine tuning this report. Last but not least our parents for their huge support and immense tolerance. Without them this task would have never been a complete one or a successful report if it was not for their help and advices.

Executive summary

Globalization is a process of interaction and integration among companies and government of different nations. This is a process driven by international trade and investment and aided by information technology. And also it effects on the environment, on culture, on political system, on economic development and prosperity, and in societies around the world.

The aim of this report is to provide finding and on Malaysian economy in a nutshell with regard to beauty and cosmetic products, identify the current trends and changes in the industry. And also analyze the cultural differences and the impact on Globalization, analyzed the Impact of multinational brands, local brands in the industry and future of the industry. Identify the direction and a coherent, overall plan is particularly important to a global Companies, like Ceylon spa which produces many different product lines worldwide.

This report will provide holistic view of the findings and analyzing the environment and the basic structure of Malaysia. The PESTLE analysis of Malaysia identified different impacts on the country’s performances of current strength, current challenges, and future prospects and also affects on future threats. This will help to analyze inputs to analyze the country’s growth and the objectives to help to make business decisions and prepare for the future.

Table of Content

Preface………………………………………………………………………………………3 Acknowledgement…………………………………………………………………………4 Executive summary………………………………………………………………………..5 Table of Content……………………………………………………………………………6 Introduction on Malaysia …………………………………………………………………7 Company profile – Soothe…………………………………………………………………8 Marketing strategies of the Ceylon spa …………………………………………………..10 Scope of the study ………………………………………………………………………..11 Finding …………………………………………………………………………………...12 Malaysian Culture…………………………………………………………………………12 Malaysian Market…………………………………………………………………………14 Business Culture…………………………………………………………………………..15 Trends and changes in the industry……………………………………………………….16 Labor Market conditions………………………………………………………………..…17 How findings help to conduct businesses…………………………………………………18 Impact of multinational brands, local brands in the industry and future of the industry ….19. Main Competitors………………………………………………………………………..20 Analyzing………………………………………………………………………………..22 PESTLE Analysis…………………………………………………………………………22 Conclusion………………………………………………………………………………..23

Introduction on Malaysia

Malaysia is a federal state in Southeast Asia. It has a total land mass around 329,847 sq kilometers. Their population was 28.33 million as per the population census done in year 2010. Malaysia has one of the best economic records among Asian countries, with GDP growing an average 6.5% for almost 50 years. The Colonization of countries caused various group of people in Malaysia with diverse social and culture backgrounds, unite together into one physical entity. Malaysia is a Multi cultural country and multi-ethnic such as Malay, Chinese, Indian; which leads to a different in politics and plays a large role. The government system is very much modeled on the Westminster parliamentary system. The legal system based on English common law....
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