FRANCHISE FAST FOOD INDUSTRY IN PAKISTAN
LETTER OF TRANSMITTAL
Nov 11th 2008
Mr. Saghir Mohammad,
Computers Concepts Teacher,
Institute of Business Management,
Term Report on Franchise Food Industries in Pakistan
This is with reference to your requirement regarding the term report on our “Computer Concepts” course; we are pleased to submit to you the report on the above stated subject for our 1st semester.
This report includes information on the expansion of franchise fast food industry in Pakistan, and how it has affected our social and economic lives. We also conducted research on international food chains’ impact on consumers, and conducted survey amongst different people.
In doing so we are indebted to the many people who have given their time and talents to help us in our report writing. We also like to congratulate ourselves, as we both have under our limited time and resources worked hard to bring this report up to the desired standard. Hoping that you will appreciate our efforts,
Bilal Kamran (8628)
Ahsan Ali Shaikh (8855)
TABLE OF CONTENTS
1. HYPOTHESIS 3
2. Introduction 4 1. what is a franchise? 4 2. what is fast food? 5 3. WESTERN fast food chains in paksitan 6 4. mcdonalds 6 5. kfc 8 6. pizza hut 10
3. ECONOMIC AND SOCIAL IMPACT 11 1. MCDONALDS 11 2. KFC 15 3. PIZZAHUT 16 4. PUBLIC SURVEY
4. PROBLEMS AND THREATS FACED BY WESTERN FAST FOOD FRANCHISE 22
1. PROBLEMS AND THREATS 22 2. PUBLIC SURVEY 27 3. HEALTH FACTOR AS A THREAT 28
5. GENERAL CONSUMER RESPONSE 30
6. CONCLUSION 34
7. QUESTIONNAIRE 35
8. BIBLIOGRAPHY 39
The research in this report is conducted on how western franchise fast food industries have affected our country both economically and socially.
“Whether the western fast food franchises in Pakistan have been a successful or unsuccessful business endeavor.”
A survey was conducted amongst several people from different categories of the society to determine the conclusion of this report’s research. Also, certain threats to western fast food franchise were discussed. In this report we covered McDonalds, KFC and Pizza Hut as the main western franchise restaurants, with a few references to the Subway chain....
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