Impact of Tourism

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Vatel International business school|
Economics of Tourism|
Research Work|
|
Hassan Rafique|
11/30/2011|

An insight to the economic potential of Pakistan in terms of tourism|

Table of Contents

A General Abstract……………………………………………………..3 Heritage Tourism……………………………………………………….4 Religious/ Spiritual or Pilgrimage Tourism…………………………..4 Cultural Tourism………………………………………………………..4 Adventure or Eco Tourism…………………………………………….4 Wildlife Tourism…………………………………………………………5 Sports Tourism………………………………………………………….5 Negative Factors………………………………………………………..6 Tourism Pakistan – A SWOT Analysis……………………………….7 The Effects of Tourism on the Economy……………………………..11 Strategies for Tourism Development in Pakistan……………………14 Promoting Sustainable Growth………………………………………..14 Tourism Infrastructure & Business Environment…………………….17 The Economic Impact of Tourism Growth in Pakistan………………19 Cost Benefit Analysis……………………………………………………21 Conclusion………………………………………………………………..22 References……………………………………………………………….24

Pakistan – A General Abstract

The map as shown above is the way Pakistan was after its independence from British India. It rose as a modern nation on the 14th of August, 1947. All of the four provinces of Pakistan have been blessed with the unique composure of heritage, culture and one of the grand terrains of mountains which are both known for their fertility and uniqueness. Green fields, deserts, rivers, sea shores and landscapes that have been revitalized with friendly and hospitable citizens make Pakistan a truly magnificent tourist destination with a different palette. Pakistan is known for its mountainous regions in the north. These include the Hindukush, Karakoram and the Great Himalaya which form the densest concentration of the highest peaks in the world. On the other hand it has the Kalam Valley which is also infamously known as the Switzerland of Asia. The Hunza and Chitral valleys of Pakistan are homes of the descendants of Alexander the Great. The historical and archaeological sites of the Gandhara and the Indus Valley Civilization, Mohenjo-Daro, Taxila and the Mughal Empire are just some of the mere examples of the oldest remains of civilizations of Pakistan. This very diverse and vast multicultural format of the country is the perfect recipe for the contribution to tourism industry in the way that it offers various things, traditions, customs, festivals, sceneries and experiences for the tourists to explore and enjoy. The tourism industry of Pakistan is influenced by a lot of positive and negative factors which would further explain in determining its strengths and weaknesses. The tourists usually travel for a number of common reasons. These may include discovering climate, nature, culture, customs, people, arts and crafts, cuisines, languages, festivals, old historical buildings, sites, etc. One of the biggest reasons Pakistan has a great potential in tourism industry is that it has every possible aspect just mentioned that could very well satisfy the hunger that tourists have when visiting a country.

Heritage Tourism
Pakistan is regarded to be the home of some of the most extraordinary ancient cities of the world including the Indus & Gandhara civilizations. Taxila, Mohenjodaro & Harappa civilizations, Mughal Heritage, Silk Route, Badshahi Masjid, Shalimar Gardens, Tomb of Jehangir and the Lahore Fort are just some of the colorful aspects of Heritage Tourism

Religious/ Spiritual or Pilgrimage Tourism
Pakistan is also known for its shrines and temples. Every year it’s not only Muslims from different countries come to visit the holy shrines but it’s also the Hindus, Sikhs and Buddhists that visit Pakistan for pilgrimage.

Cultural Tourism
Aside from considering the archaeological sites and architectural masterpieces of Mughal Emperors and British Rule, Pakistani cuisine and its festivals are also another interesting counterpart of the rich and vibrant Pakistani Culture....
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