Research Proposal

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“Research Proposal” Rural Tourism Development in Pakistan| |
Submitted To:Sir Sami Ullah Khan LashariSubmitted By:Shoaib Imtiaz(CIIT/SP07-BBA-068/LHR)Submission Date: May 14, 2009 Due Date: May 15, 2009Department of Management SciencesCOMSATS Institute of Information Technology, Lahore |

Over the last two decades or so, the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated, peripheral and rural areas of the world. However, the changes in economic and social culture structure of the world caused decreased farm revenues, changing in the farmland values and high rates of unemployment, leading to mass migration of the productive forces and lack of balance in the demographics of rural areas. It is obvious from the above that the need of rural areas for socioeconomic development and regeneration along with the need for diversification of their economic base so as to meet the changes is today greater than ever. The development of rural tourism was followed by the changes on tourist’s demands and behavior. Tourism in rural areas offers the potentials for alternative, individual and more authentic tourism experiences satisfying the needs of the experienced and highly demanded “new” tourists. In addition there is a demand for tourism and recreation activities in the countryside that is different than that of traditional resorts and mass tourism destinations. Traditional tourism development, concentrated in coastal and mountain resorts, urban and cultural centers, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the country have been left behind in development. Given their resources in the form of build and natural environment they are increasingly seems as areas for rural tourism development. Hypothesis Formulation:

By observing the theoretical frame work, I have come to following hypothesizes, that are, Rural Tourism and Economy have direct relations, as the rural tourism will increase economy of the country will increase. Also it has the direct relationship with job opportunities, and family income. One hypothesis may b that either rural tourism has any relation with creating business opportunities. Other hypothesizes may be that, Rural Tourism and Social Impacts have Positive Relations. Also Environmental Impacts have relation with Rural Tourism, which means that is there any relation between these that with increase in one, other will increase and vice versa.

Significance of Study:
The research project will therefore seek to explore and investigate the following: * To examine the extent to which rural tourism contributes to the economy. * To identify and evaluate the demand for rural tourism. * To identify and evaluate if the supply meets the demand for rural tourism. The main purpose of this study is to obtain an insight into the current development of rural tourism in Northern and Rural areas in order to propose further recommendations for efficient rural development. For the above reason, this research will take an exploratory approach. According Sekaran, an exploratory study is undertaken when not much is known about the situation at hand, or when no information is available on how similar problems or research issues have been solved in the past. The aim will be to gain familiarity with the issues, and to gain a deeper understanding about the topic. Theoretical Framework:

It is difficult to define rural tourism since there is not a systematic source of data in rural tourism and neither World Tourism Organization (WTO) nor the Organization for Economic Cooperation and Development (OECD) has appropriate measures. Field of Rural Tourism still lacks a comprehensive body of knowledge and theoretical framework....
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