Marketing Plan for the Sandals

Marketing plan for Sandals Resorts in Jamaica

Prepared by: Karolis Petkus
Lecturer: Robyn Griffith - Jones
Unit: Marketing Strategy and Communications

13 05 2011
Contents
  * 1.0 Overall mission...................................................................................................p. 3
  * 2.0 Marketing plan for the UK
2.1 Executive summary..............................................................................................p. 3, 4
2.2 Market analysis....................................................................................................p. 4, 5
2.3 Marketing objectives............................................................................................p. 5, 6
2.4 Product/packages.....................................................................................................p. 6
2.5 Price...........................................................................................................................p. 7
2.6 Place...............................................................................................................p. 7, 8
2.7 Promotion...................................................................................................p. 8, 9
2.8 Budget.....................................................................................................................p. 9
2.9 Measurement.................................................................................................p. 9, 10
  * 3.0 Appendices
3.1 SWOT analysis...........................................................................................p.11, 12
3.2 PEST analysis...............................................................................................p. 12
  * 4.0 References..........................................................................................p. 13

1.0 Overall mission
Sandals' is committed to the resort's mission of ".attaching a premium to human resources and being among the... [continues]

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