Marriott International Incorporation

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MARRIOTT INTERNATIONAL
INCORPORATION

Prepared by Tatiana Popova
Course: Fundamentals of Management
Course organiser: Ron Holland
UFQM-NN12-09, BSc Business Management
Examination number: KH500
ID: 090322824

Date: 10 January 2010
Word count: 2200

Table of Contents

1.0.Introduction……………………………………………...3 …………………………………………………………………..4 1.1.Operations…………………………………………5 1.2.SWOT Analyses…………………………………...6 ……………………………………………………………7 ……………………………………………………………8 1.3.4P’s of Marketing…………………………………9 …………………………………………………………....10 1.4.Financials………………………………………....11 1.5.Conclusion………………………………………...12 ………………………………………………………........13 1.6.Appendix 1…………………………………………14 1.7.Appendix 2………………………………………....15 1.8.Appendix 3………………………………………....16 1.9.Bibliography…………………………………….....17 ………………………………………………………….....18 …………………………………………………………….19

1.0. INTRODUCTION

Marriott International, Incorporations is a leading lodging company with more than 3,000 launched properties in the United States and operates in more than 65 countries in the world. It was formed in 1993. Marriott’s hotels include 10 brands. Among them there are brands such as Renaissance Hotels with flagship of Marriott Hotels & Resorts, also brands as Fairfield and Marriott Vacation Club International, Towne Place Suits, JW Marriott Hotels and Resorts, Residence INN and Courtyard. (Marriott International, Inc., 2009). The Ritz-Carlton Company is a luxury chain of hotels that was owned in April 1995, is also under the head of Marriott International (Funding Universe, 2009). The Marriott International is headquartered in Bethesda (USA), and has 146,000 employees worldwide. It is ranked as the most admired company in the hospitality industry. The Company has also been recognized by the U.S. Environmental Protection Agency (EPA, 2007)) with the 2008 Sustained Excellence Award and Partner of the Year since 2004. According to financial statements in 2008, Marriott International achieved the net profit from operations which almost reached $13 billion (Trading Markets, 2009). The major goal of Marriott International is to develop, attract and keep an active and dynamic workforce. The Company is aimed to provide an exceptional service for its customers and has an inclination to expand opportunities as well as perspectives. What is more, it is dedicated to providing attractive returns to shareholders and owners (Marriott, Inc., 2009). The aim of this report is to deliver to the reader the key aspects of the Company. This report will represent the Marriott in terms of operations and provide SWOT and 4P’s of marketing analyses. In addition, the report will give some information concerning financial situation in the company which will be proved by financial statements. All information will be summarised in conclusion with some possible assumptions.

1.1. OPERATIONS

Marriott initially focuses its sustainability through its ECHO programme (Environmentally Conscious Hospitality Operations). The main goals are outlined in environmental strategy that mostly aimed on sustainable operations, supply chain, employee and guest involvement, ecological, natural and cultural retentions and green buildings (Tourism for tomorrow Awards, 2009). What is more, Marriott is taking care of the environment reducing the water and fuel consumption; replacing lamps with fluorescent lighting; installing low-flow showerheads in its hotels (EPA, 2007). The human resource management in Marriott International operates with a high quality of preparing its employees. The aim is to provide each member of the organisation with a specific knowledge that should be applied to the working process. Marriott continuously trains its personnel to be up to date with the growing and developing market. What is more, loyalty and respect between members are the key aspects to a long-term existence of the...
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