* Purpose: the reason for which something is done or created or for which something exists * Activity: Any activity that is engaged in for the primary purpose of making a profit. Business activities can include things like operations, marketing, production and organization. Also known as business operations
marrriotts mission STATEMENT: and aims and objectives S.M.A.R.T Marriott’s vision is to be the world’s leader in hospitality services and it achieves that through its spirit to serve culture. The Marriot has a corporate mission which entails being the world leader in hospitality services. This is translated into all departments which have their very own SMART objectives to help achieve this. * These are set monthly. They also have quarterly and annual targets which they call their "green zone goals". For example the HR department have the following objectives: * A green zone goal to have labour turnover to be below 25%. For the month of September 2010, the HR dept have achieved a labour turnover of 10.1% a green zone goal for guest satisfaction at 75%
* For the month of September the HR dept achieved guest satisfaction of 78.3 % The HR dept aim to have an overall annual guest satisfaction of 85%. * The restaurant dept aim to have a green zone goal to minimize (food) costs to 26% monthly. For the month of September they (the restaurant) have achieved 23.9%.
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