Preview

Ritz Case

Powerful Essays
Open Document
Open Document
2291 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ritz Case
ORGANIZATIONAL BUSINESS MODEL FOR LUXURY HOTELS External AgentsHealth Inspectors Mystery Shoppers IRS State/County Governments AAARestaurant Critics Elevator Inspectors Better Business Bureau Fire Department Environmental Protection Agency Credit Card Companies | | | | | | | Strategic PartnersConvention and Visitor’s Bureau Theme Parks Golf Associations City Council Central Florida Hotel and Lodging Association Rosen School of HospitalityCommunity Children’s Miracle Network Sister Hotels | | | | | | | Resources and Suppliers | | | Internal Processes | | | Markets, Customers and Products | Contract/Temp Labor for Seasonal Workers | | | Strategic Management | | | Business Travelers | Skilled Employees | | | | | | | Athletes and Celebrities | Food VendorsLocal FarmsUtility Companies | | | Primary Processes:Executive CommitteeDepartment ManagersWorkers | | | High Income FamiliesRoyalty and Politicians | Audio Visual Vendors | | | | | | | Wedding Parties | Florists | | | Resource and Support Processes: | | | Luxury Hotel Rooms | Guest Supply VendorsMaintenance Services | | | SalesAccountingSecurityHuman Resources | | | Spas and GolfMeeting and Banquet Space | Sister Hotels | | | | | | | Fine Dining | | | | | | | | | CompetitorsDirect: Other Luxury Hotels Disney Hotels Indirect: Cruises Time Shares Vacation Homes Standalone Spas and Golf Courses RV’s |

The Ritz Carlton LLC is a subsidiary of Marriott International. Marriott International owns 99% of the Ritz Carlton LLC. The credo of Ritz Carlton is “The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills

You May Also Find These Documents Helpful

  • Better Essays

    Carnival's major competitors include Norwegian Cruise Lines, P&O Princess Cruises, Royal Caribbean Cruises, Disney Cruise Line, and Celebrity…

    • 1348 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Hertz case

    • 1387 Words
    • 6 Pages

    1) Hertz makes five adjustments (ignoring ‘Other adjustments’) to net income before including the changes in operating assets and liabilities. List each of these five items and explain why each of these items is added (subtracted) from net income to calculate Net Cash Provided by Operating Activities.…

    • 1387 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Hertz Case

    • 3039 Words
    • 13 Pages

    EXECUTIVE SUMMARY In April 2005, Ford announced its intention to investigate possible strategic alternatives for Hertz. At the same time, Ford’s stock price went down significantly. This negative reaction from the market shows Ford’s lack of confidence in its future operation, since Hertz is one of the strongest subsidiaries and revenue sources for Ford. Even though Ford would lose significant value of itself in this transaction, the slump in Ford’s main business especially in North American segment and a possible downgrade of its bond rating forced them to conduct drastic financing strategy to recover itself. The company had two alternatives to rid of Hertz: selling to a private bidding group via LBO transaction and listing on public stock exchange market. Their priority was to acquire the immediate cash through this transaction of Hertz. Our analysis of the LBO offer proposed by Bidding Group yields an expected return of 21.2%, and expected return by the public market to equal 24%. FORD’S MOTIVATION In 2005, Ford is valuing possibilities of selling its 100% subsidiary of Hertz in the most financially favorable manner. During Jacques Nasser’s presidency, Ford lost its financial stamina. Nasser successfully finalized many deals including Volvo, Land Rover and Hertz, yet this aggressive business expansion and buyout gave Ford a very vulnerable position. As the Ford’s need for cash increase, it began considering the strategic alternatives of selling Hertz privately to private investors and going to a public offering. This dual truck process can increase the bargaining power for Ford in the bidding for Hertz. FORD’S DUAL-TRACK PROCESS (1) During Jacques Nasser’s presidency, Ford’s cash reserve was quite low and they were looking to unload Hertz in the most financially feasible way. By putting Hertz on the market to privately held bidding groups like Carlyle’s and not just releasing an IPO, Ford created a more flexible and…

    • 3039 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Despite three consecutive years of growth in lodging revenue, Amber Inn & Suites realized four consecutive unprofitable years, and projections show the fifth year will continue the downward trend. Amber Inn & Suites target market is the business traveler. According to American Hotel and Lodging Association, one-half of all guests are business travelers and one-half are for leisure or family vacations (Kerin and Peterson, 2007). The business travelers largely occupy rooms during the weekday from one to three days, whereas the leisure or family vacationers occupy rooms over weekends from one to three days. Additionally a corporate analysis shows business travelers will decrease by 2 percent, adversely pleasure/vacation travelers will increase by 1 percent. The challenge for Amber Inn & Suites’ SLT is to create a marketing and advertising expenditures to expand occupancy of family and leisure vacationers, while maintain their core business traveler. Additionally, they have to decide whether to revamp the frontier strategy initiated in 2005 to grow brand awareness in the South West. Lastly, they must agree whether the -25 percent weekend rate special promotion that replaced the weekend free night stay is achieving the desired goal.…

    • 1381 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    References: Dev, C, Strok, L, 2007 “Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value" Harvard Business School Publishing. Taken From JWMI 2012…

    • 1089 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Carlson Company

    • 1980 Words
    • 8 Pages

    “New Addition Expands the Radisson Resort Portfolio in the Caribbean”, 2010, April 26, in Media, Retrieved April 28, 2010, from…

    • 1980 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    • Third-party partners such as the Venetian Resort, the Gaylord Palms Resort & Convention Center, and Queen Mary 2…

    • 2153 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels and Resorts (Rosewood) is an organization that owns and manages a number of boutique and high end properties. However, each location is not tied to the Rosewood name in any way and is currently perceived and marketed as not being part of a “chain” but closely tied with its locale. Now, senior management is considering a new branding strategy that would link all current and future properties to the Rosewood name for brand recognition. The intent is to increase the number of times a guest returns as well as the number of properties that guests visit. Market research that has been conducted shows that if a new corporate branding were to be used, guest’s average number of visits per year would increase from 1.2 to 1.3 and the guest retention rate would increase to 21.67% from the current 16.67%. Additionally, 10% of guests may also stay at other locations which is a 100% increase from the current 5%. As there are risks associated with the proposed new branding, the organization must now determine if the increase in profit will outweigh these risks.…

    • 694 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It may be safe to assume that individually owned brands like Rosewood may attract the ‘vacation’ customers more than the corporate brands that typically attract the ‘business travelers’. This is because, a business traveler may not be too concerned about a ‘unique’ experience while on a business trip, while this factor may be an important one for the ‘vacation customer’. Also, corporate brands may have mutually beneficial ties with the large corporates that have geographically distributed business activities, owing to their wider geographic presence (compared with the individually owned resorts). Now, knowing that a Rosewood customer values the “A sense of place” feeling, and the unique experience that Rosewood provides, it becomes very important for Rosewood to keep this customer preference in mind if and while rebranding its image. The centralized reservation system should enable Rosewood to keep a track of customer preferences, based on geographic or demographic segments.…

    • 1020 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels Essay

    • 690 Words
    • 3 Pages

    -Rosewood Hotels and Resorts part of the Hospitality consortium: Leading Hotels of the world → recognition among hotelier + brand promise…

    • 690 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Hbs - Rosewood Case

    • 1306 Words
    • 6 Pages

    Rosewood Hotels and Resorts is considering a new brand strategy in an attempt to increase their multi property guest stays, revenues and cross selling rates. However, the company needs to do so without the expense of possibly diminishing the powerful brand image and strategy of their existing properties. Rosewood has built a customer value proposition on a core set of philosophies, as well as, strategic and marketing plans designed to create their unique competitive advantage through differentiation. Adding a corporate branding strategy would diminish previous efforts and be detrimental to Rosewoods’ intended objectives and goals of increasing profitability and customer lifetime value.…

    • 1306 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Passion Speech Outline

    • 1840 Words
    • 8 Pages

    Cloud, John. “Orlando for Grownups.” Time International 1 Sept. 2008: 42. Rpt. in Travel. N.p.: n.p., n.d. N. pag. Business Source Premier. Web. 10 Feb. 2012. <http://search.ebscohost.com/‌login.aspx?direct=true&db=buh&AN=34652327&site=ehost-live>.…

    • 1840 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    References: Lu, Z., & Chiang, D. (2003). Strategic issues faced by Ontario hotels. International Journal of Contemporary Hospitality Management, 15(6), 343-345. Retrieved from http://search.proquest.com/docview/228384815?accountid=35796…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    “Marriott International, Inc. is a worldwide operator and franchisor of hotels and related lodging facilities. The Company operations are grouped into five business segments, the North American Full-Service Lodging, North American Limited-Service Lodging, International Lodging, Luxury Lodging and Timeshare. Marriott develops, operates and franchises hotels and corporate housing properties under separate brand names, and it develops, operates and markets timeshare, fractional ownership and residential properties under four separate brand names. Marriott International also provides services to home/condominium owner associations for projects associated with one of its brands” (MSN Money Report, 2010). Marriott International has carried out certain strategy resulted into effective market share and good profitability. Has left other businesses and…

    • 3839 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Bestoforlando Case Study

    • 746 Words
    • 3 Pages

    Best of Orlando is an approved and reliable online travel reservation agency in Orland, Florida that offers groundbreaking solutions for hotels, buying tickets for visiting theme parks, enjoying shows, and taking pleasure in visiting attractive tourist spots in and nearby Florida in a comfortable and in an affordable way. The collection of solutions of this travel agency offered through its online portal, bestoforlando.com, supports their customers with travel reservations and marketing management tools, including broad business intelligence. Best of Orlando has a global on-the-ground existence that enables the agency to sustain a deep understanding of home markets…

    • 746 Words
    • 3 Pages
    Good Essays