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Idea Cellular Brand

By | May 2012
Page 1 of 17

Idea Cellular

1. Company History3
2. Idea Service Areas4
3. Company History5
4. Idea’s Values8
5. Idea’s Promoters11
6. Brand Information12
6.1 Brand Identity12
6.2 Brand Image13
6.3 Brand Communication13
6.4 Taglines15
6.5 Advertisement Campaigns15
7. Conclusion20

1. Company History

Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India. The company has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh (W) & Uttaranchal, Uttar Pradesh (E), Madhya Pradesh& Chhattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh and Kerala with the planned expansion into Mumbai, Bihar &Jharkhand. Idea’s footprint will cover nearly 70 percent of India’s telephony potential. Idea Cellular had 16.13 Million subscribers as on June30, 2007, and had a market share of 15.4 percent as on June 30, 2007 in its 11 service areas of operation. IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.

IDEA Cellular is a leading GSM mobile services operator in India with over 58 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added & GPRS services such as Blackberry, Datacard, Mobile TV, Games etc -IDEA is seen as an innovative, customer focused brand.

IDEA offers affordable and world-class mobile services to varied segments of mobile users. Be it high...
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