ASSIGNMENT – 2
SWOT Analysis of Idea Cellular
Introduction of the company:
Idea cellular, a part of Aditya Birla group, is one of India’s leading GSM mobile services operator.This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value-added services like GPRS, call conference, GSM, GPS and also provides customized solutions according to business specific needs.With a customer base of 98 million as on August 2011, it is among top 25 telecom companies.Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication (Escotel). In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication.Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.MilestonesIt received the 'CARE' service in the 'Best Billing or Customer Care Solution' award at the GSM Association Awards in Barcelona, SpainIdea Cellular won an award for the 'Bill Flash' service at GSM Association Awards in Barcelona, Spain.Recent developments:Idea Cellular has tied up with Taiwan’s handset manufacturer HTC offering two touch phone models targeting the premium segment in India. The two Taiwan made models called... [continues]
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