Idea Project Report

Topics: Marketing, Sampling, Marketing research Pages: 48 (9443 words) Published: March 5, 2013

Page No.
1. General Information5

2. Company Profile8

3. Marketing Department of the Company15

4. Retailer’s Network Management21

5. Market Research36

6. Future Plans66

7. Mile Stone67

8. SWOT Analysis70

9. Suggestion73

10. My Observation74

11. Conclusion75

12. Bibliography76


Page No.

1. Introduction6

2. Overview - !dea Cellular Limited8
3. Vision10

4. History & Development of the Company11

5. Achievements & Accredit ions13


Idea Cellular (Idea) is one of t he leading providers of wireless communicat ion services in India. The company is part of t he Adit ya Birla Group. It provides wireless and long dist ance voice and internet services to consumer and enterprise markets.

IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire t elephony landscape of t he count ry. The company also has a presence in t elecom infrast ruct ure market t hrough a st ake in Indus Towers and ot her subsidiaries.

The company primarily operat es in India. It is headquartered in Mumbai, India. The company recorded revenues of INR 101, 484.1 million ($2,214.4 million) during the financial year ended March 2009 (FY2009), an increase of 50.6% over 2008.

The operating profit of the company was INR14, 314.3 million ($312.3 million) in FY2009, an increase of 2.8% over 2008. It s net profit was INR9, 008.7 million ($196.6 million) in FY2009, a decrease of 13.6% over 2008.

AT&T is among the premier voice, video and data communications companies in the world, serving businesses, consumers, and government. The company runs the largest, most sophisticated communications network in the U.S., backed by the research and development capabilities of AT&T Labs.

A leading supplier of data, Internet and managed services for the public and private sectors, AT&T offers outsourcing and consulting to large businesses and government.

The company is a market leader in local, long distance and Internet services, as well as transaction-based services like prepaid cards, collect calling and directory assistance.

With approximately $40 billion of revenues, AT&T has relationships with about 50 million consumers and 4 million business customers, who depend on AT&T for high-quality communications.

AT&T has garnered several awards for outstanding performance and customer service.In the year 2001, the Aditya Birla Group and TATA Group, and the world’s largest giant AT&T. AT&T is thus now Idea Cellular Ltd, covering many states in the country.

Once in while comes an idea that so profoundly impacts the lives of people that it is said to define an era. Wireless telephony is one such idea. It is believed that the 21st century will be the century of wireless.

India has leapfrogged into the wireless age, and is perched on the ascendancy of a huge growth curve that is estimated to cross the 100 million-subscriber mark by 2010, making cellular telephony one of the biggest and fastest growing sectors in India.

Mission -“ We will delight our customers while meeting their individual communication needs anytime, anywhere.”

With a mission of delighting its customers while meeting their individual communication needs anytime, anywhere, IDEA offers seamless coverage t o roaming cust omers t raveling t o any part of t he count ry, as well as t o int ernat ional t raveling cust omers across over 200 count ries.

IDEA Cellular has part nership wit h over 400 operat ors t o ensure t hat cust omers are always connected while on the move, within the country or other parts of the world.

Idea’s Values...
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