Hul Knorr Soupy Noodles Goa Research

Only available on StudyMode
  • Topic: Instant noodles, Maggi, Sapporo Ichiban
  • Pages : 23 (7300 words )
  • Download(s) : 206
  • Published : March 27, 2013
Open Document
Text Preview
Study on Knorr Soupy Noodles Market in Goa

1

Study on Knorr Soupy Noodles Market in Goa

ACKNOWLEDGEMENTS
Without the assistance of a number of people, this research could not have been completed. Therefore, we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu, Territory Sales Officer at Hindustan Unilever, Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful in our future career. Dr. Divya Singhal, our faculty guide, we really appreciate her for her patience and high efficiency in guiding us on the right track in the research. The group members would like to say a special thanks to Arul Raj, the owner of Crisp caterers/GIM canteen for his support and help in conducting our wet sampling. The group also want to thank all the lecturers and staff in the department (Marketing) for their wholehearted assistance whenever required. A special thanks to all the respondents (general passerby’s, retailers and students of Goa Institute of Management) who filled in the questionnaire and provided with their views on the product in review. The group thanks them for their time and concern. 31-03-2012 Students of Group 6, Section C Research Methodology Goa Institute of Management

2

Study on Knorr Soupy Noodles Market in Goa

TABLE OF CONTENTS
ACKNOWLEDGEMENTS ........................................................................................................................... 2 Table of Figures ....................................................................................................................................... 4 EXECUTIVE SUMMARY ............................................................................................................................ 5 Purpose ............................................................................................................................................... 5 The Problem ........................................................................................................................................ 5 The Method ........................................................................................................................................ 5 Conclusion ........................................................................................................................................... 5 INTRODUCTION ....................................................................................................................................... 6 The Objective of the study .................................................................................................................. 6 Value of the study ............................................................................................................................... 6 Scope and limitations.......................................................................................................................... 6 The Instant Noodles Market in India .................................................................................................. 7 The Battleground: ............................................................................................................................... 8 Company profile.................................................................................................................................. 9 Brand profile ....................................................................................................................................... 9 About Knorr Soupy Noodles ............................................................................................................. 10 REVIEW OF LITERATURE........................................................................................................................ 11 Consumption Patterns of Instant Noodles amongst Indians...
tracking img