Toy Industry in India

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Toy Industry : Present and the Future 2010

TOYS INDUSTRY & FUTURE OUTLOOK
A REPORT

The r eport details the specifics of the global toy industry and the Indian perspective. The study also studies the trends, futur e growth patterns and challenges for the industry. For objectivity, and assessing consumer and market sentiments, two case analyses have also been presented from various major stores in Mumbai.

Submitted to: Prof. Pramod Shetty Date: 23rd August 2010

1 KJ Somaiya Institute of Management Studies & Research

Toy Industry : Present and the Future 2010

ACKNOWLEDGMEN T

At the very outset, we would like to thank the management of ‘Hamley’s’, ‘Landmark Store’, ‘Mother and Me Store’ for helping us with various inputs during the research and allowing us to interact with the customers. Further, we would like to take this opportunity to thank Prof. Pramod Shetty for all his help and support during the research. This project would not have been realized without him.

The Research Team Vaibhav Agrawal Meenal Dubey Rutuja Kshirsagar Akankssha Gupta Abhishek Sehgal Kavita Singh PGA Roll #6 PGA Roll #16 PGA Roll #26 PGA Roll #36 PGA Roll #46 PGA Roll #56

2 KJ Somaiya Institute of Management Studies & Research

Toy Industry : Present and the Future 2010

TABLE OF CONTENTS
ACKNOW LEDGMENT ....................................................................................................................................................................... 2 INTRODUCTION ................................................................................................................................................................................ 4 CATEGORIZATION ............................................................................................................................................................................ 4 GLOBAL SCENARIO........................................................................................................................................................................... 5 MAJOR PLAYERS WORLDWIDE.................................................................................................................................................. 5 INDIAN SCENARIO ............................................................................................................................................................................ 6 MAJOR INDIAN PLAYERS ............................................................................................................................................................ 7 EFFECT OF CHINA ON INDIAN TOY INDUSTRY ........................................................................................................................ 7 INDUSTRY GROWTH .................................................................................................................................................................... 8 TRENDS .......................................................................................................................................................................................... 8 THREATS/HINDRANCES/CHALLENGES ..................................................................................................................................... 9 NEW STRATEGIES.......................................................................................................................................................................10 CASE ANALYSIS: TO Y INDUSTRY AND BUYING TRENDS ...........................................................................................................11 CASE #1 ........................................................................................................................................................................................11 CASE #2...
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