BUILD A BEAR’S ACTIONS :
Customers’ needs for toys are satisfied through selling stuffed animals and bears. To fulfill customers’ wants to have a unique toy or bear, they have made an environment where which is a cartoon land or a fantasy where their desired toys can be manufactured by themselves. To meet the customers’ demand of adding accessories to their self created toy, Build A Bear offers different accessories which raises the price of the toy. A customer will add only as much accessories as its buying power.
2. In detail, describe all of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? FACETS OF BUILD A BEAR PRODUCT:
The eight facets are shaped into eight workstation through which their toy is processed step by step with the help of workers. The facets are:
a) CHOOSE ME: Where customers select an animal of his choice to be stuffed.
b) STUFF ME: They blow in the stuffing as much as he/she wants. c) HEAR ME: Where the customer adds a voice box.
d) STITCH ME: Where the child stitches the animal shut.
e) FLUFF ME:Here blow drying spa treatment is done.
f) DRESS ME: The animal is dressed here.
g) NAME ME: At this point the birth certificate of the toy is made in the name of... [continues]