Build-A-Bear Case Study
The company was founded by Maxine Clark in 1996 and opened its first store in the Saint Louis Galleria. By 2007 the store had sold over 50 million bears and had over 400 stores in operation worldwide in Australia, Canada, Denmark, France, Germany, Japan, South Korea, The Netherlands, Norway, the Republic of Ireland, Poland, Russia, Singapore, South Africa, Sweden, Taiwan, Thailand, the United Kingdom and the United States (including Puerto Rico). While the majority of Build-A-Bear stores are in shopping malls, by 2008 the company had opened five stores in Major League Baseball stadiums.[3]
In 2006, the company acquired The Bear Factory from Hamleys and began operating in its flagship store in London.
Build-A-Bear has also engaged in various
In 2006, the company acquired The Bear Factory from Hamleys and began operating in its flagship store in London.
Build-A-Bear has also engaged in various