Pull&Bear Company Analysis

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  • Topic: Inditex, Leadership in Energy and Environmental Design, Zara
  • Pages : 4 (1200 words )
  • Download(s) : 1290
  • Published : May 6, 2013
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COMPANY INFORMATION
Pull&Bear belongs to the Inditex Group from Zara, Massimo Dutti, Bershka, etc) and originated in Garcia, Spanish in 1991. The chain store was born as a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with three fundamental premises: fashion, price and quality. The underlying idea of Pull&Bear was to bring fashion to the people. Pull&Bear evolves with their customer, they always watch out for new technologies, social movements and the latest artistic or musical trends. This can be seen reflected not only in its designs but also in their stores. All stores worldwide receive new merchandise twice a week. The company is present in 60 markets and has 792 stores and planned on opening 20 more this year. Only last year they opened their online store pullandbear.com. (source: P&B & pullandbearclothes.com)

TARGET GROUP
Young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. (source: P&B)

COLLECTION
The collections are based on the latest international trends in the form of easy, comfortable and casual clothes. They believe in the idea that men and women should dress themselves with a young mindset, and that age is not an obstacle when choosing your wardrobe. Pull&Bear brings the latest international trends to the street in the form of easy, comfortable and casual clothes. The Pull&Bear collections are conceived with the idea of dressing men and women with a young mindset, taking into account that age is not an obstacle when choosing our wardrobe. There are two completely different lines offered for boys and girls. The first line is for teenagers with more casual...
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