Burlingtoncoat Factory

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  • Topic: Department store, Burlington Coat Factory, Return
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  • Published : September 13, 2010
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Burlington Coat Factory Operation
Burlington Coat Factory Operation
Yureka S Giles
BUS235: Introduction to Marketing
Donna Manley
August 30, 2010

Burlington Coat Factory Operation
The company was founded in 1924 as “Burlington Coat Factory Warehouse Corporation a wholesaler of ladies coats and outwears. In the late 70’s the company started adding apparel including suits, shoes, baby items and accessories. Burlington Coat Factory has over 450 stores in 45 states as of 2010. Much growth of the company has been accomplished through mergers and acquisitions. Burlington Coat Factory focuses on their target market and presents their product for the specific needs that is market. This is a store with name brand coats of all kinds for men, women and children. If you are one that likes to shop online you will find more in Burlington that is offered. Burlington Coat Factory is a store where you can build your wardrobe within the walls of the store. Burlington Coat Factory advertises that by shopping there, you can save 70% more than any other department store. With the name brands and large selection, Burlington has become one of the popular store compare to Marshall and TJmax. Burlington Coat Factory buys items that are called buyout, this merchandise that other companies don’t want. For example if Macy’s were to have a shipment of shirts coming in and half are consider no longer in style, Burlington Coat Factory has the option of purchasing the items at a cheaper price. Burlington Coat Factory continues to markdown their items on the time product has been on the floor. Burlington Coat Factory separates from most competition like TJ Max, Marshall, and Ross is because the store is much larger and they chose to capitalize on consumers that usually targeting these stores. Burlington Coat Factory is able to see better sales than other traditional retailers. A recently study shows that Burlington Coat Factory is...
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