Htc Globle Marketing Strategy

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  • Topic: HTC Dream, HTC Corporation mobile phones, HTC Magic
  • Pages : 2 (499 words )
  • Download(s) : 202
  • Published : April 23, 2011
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Global Strategy
Dopod International has been accumulated rich sales and marketing experiences in Asia market and it do provide great advantages on HTC brand management in future. By leveraging HTC's sales and marketing experiences in Europe and the United States to the Asian market, the acquisition will reinforce HTC's position as the world's leading provider of smart handheld devices. To maximize the synergies of the acquisition and to implement new joint business initiatives, Dopod International's entire workforce will join HTC.

In my opinion, HTC is starting to mimic Samsung’s marketing strategy. They are releasing more mid- or even low-range devices. The hardware present on these devices often dates back to one year earlier. For instance, the hardware specifications of the HTC Tattoo (Click) are worse than the HTC Magic, which was released in 2008 (one year earlier). I also believe that HTC should discontinue the development of devices equipped with QVGA screens. To put it in perspective, the HTC Smart, Touch2, Tattoo and Wildfire (all released between 2009 and 2010) are all equipped with either a 2.8” or a 3.2” QVGA display, whereas the HTC Touch HD already had a WVGA screen back in 2008! In principle, this is not an issue as it makes devices more affordable to manufacture, which in turn leads to more sales. It would not bother me as long as HTC keeps making high-end devices. Unfortunately, development isn’t focused on a few devices anymore, and this results in regressing hardware quality. Developers and designers are rushing to get the work done in order to meet the deadlines for product launch. These deadlines are getting shorter, simply because of the large amount of (mid-range) devices that are scheduled for release. The best example of this is the HTC EVO 4G. Although, the specifications and the device itself are awesome, HTC gets a lot of angry customers complaining about things such as the touch screen sensitivity, the glass screen that gets...
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