Verizon Wireless Marketing Strategy

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Verizon Wireless|
Marketing Strategy Paper|
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Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the social networking mass market, perhaps with flexible service plans, new features, and lower fees. There are predictions that very soon for most consumers, that the Smartphone will be the norm. Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications and Vodafone and they are leaders in wireless voice and data services. Owns and operates the nation’s largest 4G LTE network. Launched in December 2010, the Verizon Wireless 4G LTE network is available to more than 230 million people – nearly 75% of the population – in 337 markets across the U.S. By the end of 2012 the company’s 4G LTE network is expected to cover more than 260 million people in 400 markets across the country. They built the nation’s first wide-area wireless broadband network. Verizon delivered the nation’s first wireless consumer 3G multimedia services and they also offer global voice and data services in more than two hundred destinations. Data services include Mobile Broadband for staying connected coast to coast on laptops, tablets, smartphones and other non-traditional wireless devices; Verizon Tones for ringtones and ring back tones; Verizon Video for full-length videos of popular cable and broadcast shows, Verizon Apps for 3D games and other apps; Text and picture messaging. Verizon Communications Inc. headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 94 million retail customers nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon employs a diverse workforce of more than 188,000. Verizon Wireless, owner of the nation’s largest 4G Long Term Evolution (LTE) network, will be available in 46 new markets and expand in 22 additional markets across the United States on June 21.  Just in time for the summer travel season, the company will bring its 4G LTE network to a total of 304 markets, enabling 4G LTE speeds in vacation destinations throughout the country. With the new and expanded markets, the Verizon Wireless 4G LTE network continues to expand its reach with 4G LTE speeds available to more than two-thirds of the U.S. population, and more 4G LTE coverage than all other networks combined. According to the Cellular Telecommunications & Internet Association (CTIA), there are over 180 facilities-based wireless service providers in the United States. The top 8 wireless telecommunications service providers in the United States, from largest to smallest by the number of current subscribers, are: * Verizon Wireless (108.7 million)

* AT&T Mobility (103.2 million)
* Sprint Nextel (55 million)]
* T-Mobile USA (34 million)[4][5]
* TracFone Wireless (19 million)[6]
* MetroPCS (9...
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