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How to Develop Low Cost & Effective Website for Sme

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How to Develop Low Cost & Effective Website for Sme
Mohd Farid Awang (2010932779) EMBA, Dungun Abstract Terengganu is well known of its delicious taste of original recipe spices (rempah). There were many types of Terengganu spices can be find in the market especially in Pasar Payang, Terengganu. The most popular is Rempah Gulai Kawah. Most of the spices are homemade and some being upgraded and manufactured in proper manufacturing environment. All of these spices manufacturer or producer has their own loyal customers consist of traders and restaurants and they are mostly located in Terengganu. Therefore, the competition between all spices manufacturer and producer in Terengganu is very tough due to small target market. They were not successful in exploring more market due to highly dependence in traditional way of doing business, which is trading in bulk offline and lack of exposure to bigger market (online). Therefore, it is the best way forward and action for SMEs in spices business to go online and start looking for new potential market. Terengganu have only 1.2 million populations compared to a 17.5 million Internet users in Malaysia. In addition, spices is consider a must have cooking menus in every family in Malaysia. Based on this fact alone, the prospect from internet customer is huge and very demanding. This project will focus on generating simple, easy to maintain and less expensive website for SMEs in spices to go online and start generating sales through e-commerce and market their spices more effectively via interactive, informative and friendly website. In addition, the website will also offer Management Information System for customer database, question and shopping cart. Introduction Payang Resources (PR) is one of the manufacturers of Terengganu spices in Terengganu. The company own by madam Faridah Muhammad. Established on 23rd December 2000 and operated at Kampu Alur Jambu, Wakaf Tengah, Kuala Terengganu. Mdm Faridah heritage a 50 years family’s recipe of making


References: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not Quite the Average: An Empirical Study of Web Use," in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5. Jakob Nielsen 's Alertbox for October 1, 1997 “How Users Read on the Web” http://en.support.wordpress.com/getting-more-views-and-traffic The Star, “All about online business”, Mac, 2012 http://www.derekgehl.com/7-things-i-love-about-wordpress/ The effect of colour in developing website : http://www.edb.utexas.edu/minliu/multimedia/The%20Effect%20of%20Color.pdf   12
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