How to Develop Low Cost & Effective Website for Sme

Only available on StudyMode
  • Download(s) : 70
  • Published : December 5, 2012
Open Document
Text Preview
Mohd
 Farid
 Awang
 (2010932779)
  EMBA,
 Dungun
  Abstract Terengganu is well known of its delicious taste of original recipe spices (rempah). There were many types of Terengganu spices can be find in the market especially in Pasar Payang, Terengganu. The most popular is Rempah Gulai Kawah. Most of the spices are homemade and some being upgraded and manufactured in proper manufacturing environment. All of these spices manufacturer or producer has their own loyal customers consist of traders and restaurants and they are mostly located in Terengganu. Therefore, the competition between all spices manufacturer and producer in Terengganu is very tough due to small target market. They were not successful in exploring more market due to highly dependence in traditional way of doing business, which is trading in bulk offline and lack of exposure to bigger market (online). Therefore, it is the best way forward and action for SMEs in spices business to go online and start looking for new potential market. Terengganu have only 1.2 million populations compared to a 17.5 million Internet users in Malaysia. In addition, spices is consider a must have cooking menus in every family in Malaysia. Based on this fact alone, the prospect from internet customer is huge and very demanding. This project will focus on generating simple, easy to maintain and less expensive website for SMEs in spices to go online and start generating sales through e-commerce and market their spices more effectively via interactive, informative and friendly website. In addition, the website will also offer Management Information System for customer database, question and shopping cart. Introduction Payang Resources (PR) is one of the manufacturers of Terengganu spices in Terengganu. The company own by madam Faridah Muhammad. Established on 23rd December 2000 and operated at Kampu Alur Jambu, Wakaf Tengah, Kuala Terengganu. Mdm Faridah heritage a 50 years family’s recipe of making Terengganu’s spices. Before the establishment, the company operated under her father personal name, without a formal formation of company. “Rempah Pak Leh Cap Bunga Safron” is their unregistered brand and very popular in Pasar Payang. In 2009, mdm Faridah want to register the brand, unfortunately “Cap Bunga Safron” is taken already. Therefore, PR has registered own new brand named “Payang”. Due to overwhelming demand, on September 2009, PR invested a big chunk of money to acquire a heavy-duty machine called Instagrind model cwf 900 ultrafine powders pulverize. This machine could produce 1500kg of spices per day, which is 70 times more compare to traditional way. From that day, PR is gradually evolved from homemade spices SME to a proper manufacturer SME. The production floor is getting smoother and the process flow is improving day after day. In 2010, PR made a massive breakthrough by successfully certified halal by JAKIM for 31 products. The achievement made them the one and only manufacturer with such capacity certified Halal JAKIM in east cost. Basically, PR has reached a certain standard in term of production and certification compare to others spices producers in Terengganu. However, on target market; PR still competing face-to-face competition because they still focusing on the same target market. Based on the 5 porter of competitiveness, PR is at losing side because the customers and suppliers have a high bargaining power. The reason why PR was not able to do outreach promotion activities to other states is due to limitation on budget and unavailability of competent and knowledgeable staff. Therefore, go online is the best and effective marketing strategy for the company to do. Its not required big capital and potential customers will able to communicate direct with the PR’s owners.

 

1
 

Mohd
 Farid
 Awang
 (2010932779)
  EMBA,
 Dungun
  Background study The background study will cover two areas. First is on developing a company’s...
tracking img