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Usability and Color Considerations

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Usability and Color Considerations
Usability and Color Considerations

The purpose of every website design is to motivate a response from your visitor. Color in Web page design is a crucial element in creating a sense of order and balance. Color can make the difference between a website design that is dull and lifeless to a website that is stimulating and positive. Overuse and misuse of color can also create a Web page design that is over stimulating and chaotic, which leads to confusion. Color, as an essential piece of website design, shouldn 't be overlooked as the emotional response to color can dramatically impact your online sales. (www.networksolutions.com – 2013)
Color plays an extremely crucial role in your website’s usability. That is why you need to make a lot of contemplation before web choosing colors. A prime reason why this is necessary is due to the fact that color psychology plays a vital function in user experience. For instance, if your background and foreground colors are not aesthetically pleasing, the visitors will get agitated and leave the site. Also, relevance of colors with the business orientation is also necessary. For instance, a corporate website may not look suitable with flashy and juvenile color scheme. (Blog.insightsoft.ae -2013)
The Value of Color in Web Page Design
Research conducted by the Institute for Color Research reveals that "people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone." The time we have to capture someone 's attention with a Web page design is even smaller than in a physical store – so the impact of color choice is made all the more important in website design. Sight is the most valuable sense online and color used in a Web page design can influence brand recognition and product recall, as well as engage and inform visitors. (www.networksolutions.com – 2013)
Color in Professional Web Page Design
The visual



References: blog.insightsoft.ae/your-website’s-usability, (2013), 5 Techniques to Enhance Your Website’s Usability, Retrieved from: http://blog.insightsoft.ae/your-website%E2%80%99s-usability/ on September 6, 2013 www.networksolutions.com, (2013), Color in Web Design, Retrieved from: http://www.networksolutions.com/education/color-in-web-design/ on September 6, 2013 www.nngroup.com, (1998-2013), Change the Color of Visited Links, Retrieved from: http://www.nngroup.com/articles/change-the-color-of-visited-links/ on September 6, 2013

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