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hospitality

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hospitality
Specifically, this essay critically evaluates the view on the hospitality industry, what kinds of businesses are involved in it and challenges it faces. To do so, it considers the views of different authors which are relative with hospitality industry. There is some data describing the importance of the Hospitality industry in the Scotland and worldwide and there is also some figure show the reputation of hospitality industry in the Scotland and tourist interest toward the Scotland. This essay explores most of the area in the hospitality industry, this is done by firstly discussing the importance of hospitality businesses for the economy and related businesses then considers the following areas weakness, strength, challenges and opportunities in Scotland for hospitality businesses. Moreover this essay describes the involvement of government and private sector to promote tourism industry in locally and worldwide.
Hospitality is defined differently by different authors. According to Oxford dictionary definition, “Hospitality is the friendly and generous reception and entertainment of guests, visitors or strangers.” From this quote mean hospitality helps to fullfil the customers needs with friendly service. In contrast to this difinition, Cassee & Reuland’s(1983) argues that,” hospitality a harmonious mixture of food, beverage, and/or shelter, a physical environment, and the behaviour and attitude of people.” According to Cassee & Reuland’s, hospitality is relative with food & beverage, accommodation and safe environment. A reasonable suggestion that can be made from these definitions is hospitality is the relationship between the guest and the host in which the host offers service and products to their customers. Moreover, Hospitality is not limited in hotels and restaurant but it is includes pubs, takaway food shops, licensed clubs and motorway service areas, events, catering to both private and public sector clients.
The hospitality industry helps to provide



References: The Oxford English Dictionary (1970),p.405 Casse,E.H Creating Jobs in Britain – A Hospitality Economy Proposition (A Report by the British Hospitality Association, November 2010) Ben Carter, 2013 what is the world 's favourite holiday destination People 1st, 2010. Sector Skills Assessment for the hospitality, leisure, travel and tourism sector 2010 Williams, Alistair

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