Hdfc Life Report
A PROJECT REPORT ON
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“ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE”
SUBMITTED BY:
VIDHU SHARMA
ROLL NUM-O9DM130
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Summer Internship Report
(8nd April 2010 to 8nd June 2010)
Under the Supervision of
PROJECT GUIDE FACULTY GUIDE
MR.GAURAV GUPTA PROF.AMARNATH BOSE (Channel development manager, ( PGDM, BIMTECH) HDFC STD.LIFE)
(A report submitted in partial fulfillment of the PGDM course of Birla Institute of management Technology.)
SUMMER INTERNSHIP CERTIFICATE
This is to certify that Ms. VIDHU SHARMA, Roll No.130, a student of PGDM has worked on summer project titled “ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE” at HDFC STANDARD LIFE after trimester-III in partial fulfillment of the requirement for the program. This is his original work to the best of my knowledge.
Date:___________ Signature ________________ (DR.AMARNATH BOSE)
BIMTECH SEAL
ACKNOWLEDGEMENT
Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from HDFC STANDARD LIFE overwhelmed me during the project.
I express my indebtedness to my project guide Mr. Gaurav Gupta(Channel development Manager) for providing me the opportunity to work with HDFC STD.LIFE, DELHI as a Project Trainee (Summer Trainee). My learning has been immeasurable and working under him was a great experience throughout my
[pic]
“ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE”
SUBMITTED BY:
VIDHU SHARMA
ROLL NUM-O9DM130
[pic]
Summer Internship Report
(8nd April 2010 to 8nd June 2010)
Under the Supervision of
PROJECT GUIDE FACULTY GUIDE
MR.GAURAV GUPTA PROF.AMARNATH BOSE (Channel development manager, ( PGDM, BIMTECH) HDFC STD.LIFE)
(A report submitted in partial fulfillment of the PGDM course of Birla Institute of management Technology.)
SUMMER INTERNSHIP CERTIFICATE
This is to certify that Ms. VIDHU SHARMA, Roll No.130, a student of PGDM has worked on summer project titled “ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE” at HDFC STANDARD LIFE after trimester-III in partial fulfillment of the requirement for the program. This is his original work to the best of my knowledge.
Date:___________ Signature ________________ (DR.AMARNATH BOSE)
BIMTECH SEAL
ACKNOWLEDGEMENT
Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from HDFC STANDARD LIFE overwhelmed me during the project.
I express my indebtedness to my project guide Mr. Gaurav Gupta(Channel development Manager) for providing me the opportunity to work with HDFC STD.LIFE, DELHI as a Project Trainee (Summer Trainee). My learning has been immeasurable and working under him was a great experience throughout my