“ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE”
Summer Internship Report
(8nd April 2010 to 8nd June 2010)
Under the Supervision of
PROJECT GUIDE FACULTY GUIDE
MR.GAURAV GUPTA PROF.AMARNATH BOSE (Channel development manager, ( PGDM, BIMTECH) HDFC STD.LIFE)
(A report submitted in partial fulfillment of the PGDM course of Birla Institute of management Technology.)
SUMMER INTERNSHIP CERTIFICATE
This is to certify that Ms. VIDHU SHARMA, Roll No.130, a student of PGDM has worked on summer project titled “ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY HDFC LIFE INSURANCE” at HDFC STANDARD LIFE after trimester-III in partial fulfillment of the requirement for the program. This is his original work to the best of my knowledge.
Date:___________ Signature ________________ (DR.AMARNATH BOSE)
Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from HDFC STANDARD LIFE overwhelmed me during the project.
I express my indebtedness to my project guide Mr. Gaurav Gupta(Channel development Manager) for providing me the opportunity to work with HDFC STD.LIFE, DELHI as a Project Trainee (Summer Trainee). My learning has been immeasurable and working under him was a great experience throughout my Internship.
I am indebted for the rich guidance, knowledge and suggestions by Ms. Lakshmi Kapoor (sales development manager) for providing adequate corporate knowledge and assisting me at every step in completing the training successfully. Also, I take this opportunity to express my deep gratitude to all the employees of the company.
I am deeply gratified to Prof. Amarnath Bose (Project Guide) for his earnest coordination and valuable efforts. I would also like to present my sincere thanks to Prof. AK Dey. They have been a constant source of knowledge, information, help and motivation for me through his depth knowledge and reflections.
Finally, I am also very thankful to my friends who help me in completion of the project. I am thankful to that power that always inspires me to take right step in the journey of success my life.
TABLE OF CONTENTS
Executive Summary 6-7
1. Introduction 8-11
1..1 Industry to insurance industry(8,9) 9
1.2 Company Profile 10-11
2. Objective 12
3 Statement of the problem 13
Importance of the problem 15
4,. Research Methodology 16-19
4.1 Approach to the Problem 16
4.2 Research Design 17
4.3 Data Collection 18
4.4 Sampling Techniques 19
5. Quantative Analysis 20-40