Marketing Research on Parle Agro

Only available on StudyMode
  • Download(s) : 136
  • Published : April 19, 2010
Open Document
Text Preview
A
RESEARCH REPORT
ON
“SUPPLY CHAIN MANAGEMENT OF LG ELECTRONICS”

A report submitted to UP Technical University for the partial fulfillment the degree of Master of Business Administration

Submitted to: Submitted by: Mrs. Shweta Singh SUNNY KHAIRA Director of C-MAT MBA 4th semester Roll no. 0714970051

CENTER FOR MANAGEMENT TECHNOLOGY
Pot No. 25,27,28,Phase 1, Knowledge Park-1
Greater Noida(U.P.)

¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬CERTIFICATE

This is to certify that this project entitled to “SUPPLY CHAIN MANAGEMENT OF LG ELECTRONICS” submitted by SUNNY KHAIRA, for the fulfillment of the degree of M.B.A. assigned project report is a independent work done by his under my guidance and supervision..

Signature Mr. Kirti Sinha HOD (M.B.A.) C-MAT

DECLARATION

I, SUNNY KHAIRA ,do declare that the Research Project Report entitled “SUPPLY CHAIN MANAGEMENT OF LG ELECTRONICS” being submitted to the U.P. Technical University for the partial fulfillment of the requirement for the degree of Master of Business Administration is my own endeavors and it has not been submitted earlier to any institute for any degree

Place: Greater Noida SUNNY KHAIRA Date: MBA,C-MAT

P R E F A C E

Management education talks of synchronizing the theoretical studies with practical application in the most effective way. The training figure prominently in the course curriculum as it imparts practical knowledge to the student aspiring to accomplish professional insight. It actually gives a feel about what is happening in life and industry around. It grooms an individual to find himself fit in the corporate world. Students eventually come out with much confidence, knowledge and matured attitude and outlook. In today’s competitive world, Marketing Research forms a key player. To me, it is an orderly and insightful process of thinking about and planning for the market. This process is applicable to more than just goods and services. I think that anything can be researched – ideas, events, organization, place, personalities etc. and that motivated me to choose this as a specialized subject. This particular process starts with entering deep inside the relevant market place to understand its dynamics and to identify opportunities to meet the felt or infelt needs.

SUNNY KHAIRA M.B.A. 4TH SEMESTER

ACKNOWLEDGMENT

Any work of this magnitude requires input, effort and encouragement of people from all sides. I am quite fortunate to have had active co-operation of many people at different stages of the project. Without their invaluable cooperation, I would have not been able to do justice to this report. Although it would be difficult to thank all those who contributed towards successful completion of report yet, it would be unfair on my part if I don’t thank a selected few. First of all I am thankful to God, for all the blessings he has bestowed upon me, without which it would have been impossible to complete this project. The...
tracking img