Dr. Jay Badiyani
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF MANAGEMENT, BHAVNAGAR UNIVERSITY
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF MANAGEMENT,
This is to certify that Mr. Harshil V. DOdiya student of Department of Business Administration, Bhavnagar Univercity, Bhavnagar has submitted his Contemporary issue titled, “FOOD RETAILING” in the year 2010-2012 in partial fulfillment of Bhavnagar University requirements for the award of the degree of Master of Business Administration. He prepared a report under my guidance and direction.
(Dr. Jay Badiyani)
I undersign “Harshil V. Dodiya” Student of MBA hereby declare that the Contemporary Issue report on “FOOD RETAILING”, presented is carried by my own experience and observation , under the guidance of Prof. Dr. JayBadiyani, MBA department, Bhavnagar University, Bhavnagar
This Contemporary Issue is submitted as a part of Management Study curriculum and as a partial fulfillment towards the degree of Master of Business Administration (MBA).
Table of Contents
| Page No.
| FUNCTIONS PERFORMED BY RETAILORS
| TYPES OF RETAILING
| FOOD RETAILING
| UP-AND-COMING FOOD RETAIL FORMATS
| Food & Grocery Retail Market in India
| COMPANY CURRENTLY WORKING IN FOOD RETAILING
| COMPETETIVE ANALYSIS OF FOOD RETAIL
| EMERGING TRENDS IN FOOD RETAILING
| FUTURE OF FOOD RETAILING
WHAT IS RETAILING? :
Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer is a business that sells products and/or services to consumers for personal or family use. Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. A retailer is a reseller (i.e., obtains product from one party in order to sell to another) from which a consumer purchases products. In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer. While consumers are the retailer’s buyers, a consumer does not always buy from retailers. For instance, when a consumer purchases from another consumer (e.g., eBay) the consumer purchase would not be classified as a retail purchase. This distinction can get confusing but in the US and other countries the dividing line is whether the one selling to consumers is classified as a business (e.g., legal and tax purposes). As a reseller, retailers offer many benefits to suppliers and customer. For consumers the most important benefits relate to the ability to purchase small quantities of a wide assortment of products at prices that are considered reasonably affordable. For suppliers the most important benefits relate to offering opportunities to reach their target market, build product demand through retail promotions, and provide consumer feedback to the product marketer. Major stores like Big bazaar, Central, Shoppers Stop, Lifestyle are examples of retailers. Service providers like hotels, salons, and online stores like flipkart.com are also retailers.
Retailing is important as it is the final link in the supply chain. What is called a ‘moment of truth’ happens at retail level where consumers interact with the retailer and make buying decision. Retailers have salespeople who can answer questions,...
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