This is to certify that Miss ADITI DEHARIYA student of MBA (MARKETING MANAGEMENT) Programme has completed report on project “A STUDY OF ROLE OF NESTLE MAGGI NOODLES ADVERTISEMENT ON ITS SALES" And prepared this report” Under my guidance.
The MBA (MARKETING MANAGEMENT) programme is well structured and integrated course of business studies. The main objective of project report at MBA (MM) level is to develop skill in student by supplement to the theoretical study of business management in general. Project report helps to gain real life knowledge about the industrial environment and business practices. The MBA (MM) programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, project report is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects. It is only the way through which I come to know that what an industry is and how it works. I can learn about various real life situations which would, in return, help me in the future when I will enter the practical field. “Experience is best teacher”
Completion of project and writing of report is a satisfying event and the pleasant part is the opportunity to thank those who inspired, contributed and cooperated in it.
I would like to avail this opportunity to express my sincere thanks to all those who have helped me in making this project report a success. Even a most vivid collection of words admittedly to express my heartfelt thanks towards one and all those who have selflessly assisted me in my expedition of carrying out this project.
Sr. No.| CHAPTER NAME| PAGE No.|
1.| INTRODUCTION & HISTORY| |
2.| RESEARCH METHODOLOGY| |
3.| DATA COLLECTION| |
4.| ANALYSIS & INTERPRETATION| 14|
5. | MY FINDINGS| 22|
6.| CONCLUSION| 23|
7.| BIBLIOGRAPHY AND REFRENCE| 28|
8.| ANNEXURE| |
Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet.”
Some of the Major Companies producing instant Noodles in India: Nestle (Maggi)
Nissin (Top Ramen)
Capital Foods Ltd (Ching’s Secret)
Future Group (Tasty Treat)
Aditya Birla Retail (Feasters)
GlaxoSmithKline (Horlicks Foodles)
Hindustan Unilever (Knorr)
Instant Noodles Market in India
Noodles are a commodity which is consumed by everyone, right from kids and teenagers to retirees. In fact, India consumes a little less than 90,000 tonnes of noodles every year. A decade ago the word ‘noodles’ was synonymous with Nestlé’s ‘Maggi’. Two-and-a-half decades since its launch, ‘Maggi Noodles’ is the numero uno brand in the Indian market. Overall, the instant noodle market in India is worth over INR 1,300-crore (USD 260 million) and is growing at a phenomenal rate of over 17-20% per year, according to Data monitor estimates. Inspired by the success of Maggi, a number of F&B manufacturers ventured into this market. Among the prominent names are Top Ramen Smoodles and Cup Noodles manufactured by Indo-Nissin Ltd, Ching's Instant Noodles, AA Nutritions's Yummy, and Wai-Wai, owned by the Chaudhary Group from Nepal and India. In the early 80s, the...