Google Introduction

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Hammonds (2003, para.1) stated that “Its performance is the envy of executives and engineers around the world. For techno-evangelists, Google is a marvel of Web brilliance. For Wall Street, it may be the IPO that changes everything (again) …”. Those are general comments which provide us a certain perception about Google, a leading search engine in the world these days. Google’s business strategy is to provide useful and related information to millions of people all over the world who rely on Google to disentangle their troubles. Meanwhile, Google’s mission is “to organize the world’s information …. and make it universally accessible and useful”. To approach and fullfill its mission, Google explains that it must put its customer’s needs on top. They will continue to develop products that bring the profitability for users on searching, creating and sharing information. Putting users first is reflected in three key commitments illustrated in the Google SEC filings: “1. We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them. 2.We will do our best to provide the most relevant and useful advertising.Advertisements should not be an annoying interruption. If any element on a search result page is influenced by payment to us, we will make it clear to our users. 3.We will never stop working to improve our user experience, our search technology and other important areas of information organization”. Therefore, based on an journal named “here’s why Google dominates in customer service ranking”, Stirtz (2009, para.3) has mentioned American Customer Satisfaction Index to show Google is on top of the others, such as Yahoo!, AOL, MSN. While google has many different products. its primary products are Search and Adwords. Adwords is what generates nearly all of their income. In order to run a large scale...
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