Google Case

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Introduction

Google is known today as one of biggest internet site all around the world. The young company, which will be celebrating its 10th anniversary in 2008, is the leader of the search business, a concentrated business where it faces competition from Yahoo and Microsoft.

In order to understand how Google have succeeded in its enterprise, we will respond to several questions about the company and the search business market. What were the key factors behind Google's early success?

The extraordinary power of the American internet giant bases on three essential fundamentals: innovation, efficiency and reactivity.

Innovation
When they created their company, the two young American geniuses Larry Page and Sergey Brin, succeeded in grabbing the internet research market opportunities, which at that time were to simplify the search process and to make it more pertinent and more organized. These opportunities were not obvious when they decided to transform their studies searches into a real start-up company which is today a fast growing multinational corporation. We can say without any doubt that they are digital and internet visionaries and that their visionary sense..

1. Case Study
The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Page's PageRank system, which evaluates a page's importance based on the external links to it, and Erin's Web crawler, which visits Web sites and records a summary of their content. Because Google was so effective, it quickly became the search engine of choice for Web users. Today, Google handles nearly 50 percent of Web searches.

Google stopped displaying the number of Web pages it indexed after the number surpassed 8 billion in 2005, but some estimates now place the number at 25 billion. Google's index also includes one billion images and...
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