GOOGLE 1 2
GOOGLE name University: course codes
4/16/2015
In the business arena, corporations struggle through the existing economic turmoil thus survival of company financing depends on strategies from transitions of proprietorship to a publicly traded company. The purpose of this paper is to explore Google’s changeover from a business owner to a public traded business. Further study has six excerptions of how Google’s conversion process and the conversion of that effect on business financing.
Google Conversion Process
“What was the conversion process followed by Google? How did Google manage the issues of converting from a group of proprietors to investors with an executive team including a formalized operational strategy and concerns for public image?”
In that respect, Google was created in 1998 by cofounders Sergey Brin and Larry Page (Finkle, 2012). It was a leading company on innovations around the world as such compared to Apple. Like no other, they lead the way in innovation, as it was the base of the company's success and culture. Their innovation strategy was to improve world information by organizing it and making it universally accessible and useful to everyone (Na, n.d Google’s mission is to…).
Therefore, the conversion process was intended to expand operations, compete against larger corporations such as Yahoo and MSN and within their first year, they had an abnormal growth of 135% overtaking competitors (Google n.d; Pagano, Panetta, & Zingales, 1998). Less than decade, from 2013 to 2014, there has been a 20% growth from $37,422 million to $45,085 (Google information table). This excellent strategy, especially during the looming financial crises as a result was a two-fold play.
First, to overtake the big competitors, raise capital by going Dutch auction, and bypassing conventional bank investments that carry a high commission (Eugene, 2005). Instantly Wall Street firms that controlled this particular initial public offering, (IPO),
4/16/2015
In the business arena, corporations struggle through the existing economic turmoil thus survival of company financing depends on strategies from transitions of proprietorship to a publicly traded company. The purpose of this paper is to explore Google’s changeover from a business owner to a public traded business. Further study has six excerptions of how Google’s conversion process and the conversion of that effect on business financing.
Google Conversion Process
“What was the conversion process followed by Google? How did Google manage the issues of converting from a group of proprietors to investors with an executive team including a formalized operational strategy and concerns for public image?”
In that respect, Google was created in 1998 by cofounders Sergey Brin and Larry Page (Finkle, 2012). It was a leading company on innovations around the world as such compared to Apple. Like no other, they lead the way in innovation, as it was the base of the company's success and culture. Their innovation strategy was to improve world information by organizing it and making it universally accessible and useful to everyone (Na, n.d Google’s mission is to…).
Therefore, the conversion process was intended to expand operations, compete against larger corporations such as Yahoo and MSN and within their first year, they had an abnormal growth of 135% overtaking competitors (Google n.d; Pagano, Panetta, & Zingales, 1998). Less than decade, from 2013 to 2014, there has been a 20% growth from $37,422 million to $45,085 (Google information table). This excellent strategy, especially during the looming financial crises as a result was a two-fold play.
First, to overtake the big competitors, raise capital by going Dutch auction, and bypassing conventional bank investments that carry a high commission (Eugene, 2005). Instantly Wall Street firms that controlled this particular initial public offering, (IPO),