Gastronomic Tourism in Vietnam

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Table of Contents
1. Introduction2
2. Discussion of findings2
2.1 Potential of Vietnam’s gastronomy2
2.2 Evaluate current tourism activities and trend related to Gastronomy in Vietnam.5
2.2.1 Evaluate current tourism activities related to gastronomy5
2.3 Role of human resources7
2.4. Recommendation.8
3. Conclusion.10

1. Introduction
In the dynamic world today, more and more people want to travel to discover fabulous natural scenery and different culture in other areas. However, getting experiences form tasting food is now becoming a new incentive, and this incentive gave birth to a new kind of tourism-gastronomic tourism or culinaty tourism. Gastronomic tourism is the pursuit of travel in the quest for the enjoyment of prepared food, drinks and other related food activities (wolf 2002). A growing attention has been placed on this new trend that made a very attractive tourist product in many destinations. As for Vietnam, a country holding a great diversity of food can get considerable advantages in developing culinary tourism. Nevertheless, Vietnamese tourism industry has not exploited thoroughly this potential. The reason is that tourists just enjoy gastronomy as an additional part of their tour. Furthermore, the number of culinary tours in vietnam now is relatively limited. It is really a waste of resources, so we do this research aiming at developing a better understading of the role, development and future of gastronomy heritages. The study takes Vietnamese gastronomic tourism as the target object. The four main parts will be covered, which are the potential, current activities and trend, role of human resource, and some suggesstions for future development. 2. Discussion of findings

2.1 Potential of Vietnam’s gastronomy
Three days of “Thang Long cuisine in the south” festival attract 6,300 tourists, with a large number of foreigner (Toan, 2009). In this July, 40,000 tourists attend culinary festival in Vung Tau (Nhi, 2012). Above figures are the clear proofs for the great potential of Vietnamese gastronomy to become a crucial tourism product. In this part, the specific characteristics that constitute the advantage of Vietnam’s gastronomy will be defined precisely. Our country offers a very diverse cuisine. Vietnamese cuisine extends to three regions with different culinary styles which are affected by custom and natural conditions. In the North Vietnam, tourist can experience the harmonious taste combination. While a pungent, hot and salty flavor can be found in the dishes of the middle area, the sweet pungent and greasy flavor of coconut extracts in the South ones. The regional cuisines in Vietnam vary because of not only different taste in three regions of the country but also hundreds of tradition dishes made by fifty-four ethnic groups. The Vietnamese culinary culture is also the crystallization of many other country’s gastronomies. Due to the Chinese and French colonial time, along with the influences of commercial intercourse, Vietnamese gastronomy is affected much in the way food is processed. However, as a perfect combination, Vietnamese food is much easier to eat, fit for every taste. It contains neither too much fat as Chinese food nor too much peppery as Indian one. The sauce is always used in almost Vietnamese meal like the French but they are not finical (Le Anh Tuan). The feature that there is the abundant use of fresh herbs and vegetables makes Vietnamese cuisine become an interesting change in the tourist’s appetite. Denis Sim in an article “Profile of Vietnam cooking and culture” states that Vietnamese food is a healthy mix of light and refreshing flavors with very little added fats (Sim). The drinking is also very diverse with many types follow the season or habits and customs in each place. When it comes to Vietnamese gastronomy, street cuisine is an integral part that cannot be missed. Almost Vietnamese snack which is also various can be found on virtually every...
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