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confectionery market
Vietnam Summerfruit
Market Overview
OCTOBER 2009

Author:

Marissa Bailey
Value Chain Development Officer
Agribusiness Group

Editor:

Cynthia Mahoney
Value Chain Development Leader
Agribusiness Group

Published by:

Department of Primary Industries
Farm Services Victoria
Agribusiness Group
Melbourne, Victoria, Australia
December, 2009

© The State of Victoria, Department of Primary Industries 2009
This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968.
Authorised by: The Victorian Government, GPO Box 4440, Melbourne, Victoria, 3000 Australia
ISBN 978-1-74217-905-6 (online)
For more information about DPI visit the website at www.dpi.vic.gov.au or call the Customer Service Centre on
136 186. Also published on www.dpi.vic.gov.au/agribusiness
Front Cover Image: Australian Peaches (DPI, 2009a)
Acknowledgements: Data has been compiled by Strategic Market Analysis Team (DPI Agribusiness Group)
Disclaimer
This publication may be of assistance to you but the State of Victoria and its employees do not guarantee that the publication is without flaw of any kind or is wholly appropriate for your particular purposes and therefore disclaims all liability for any error, loss or other consequence which may arise from you relying on any information in this publication.

i

Executive Summary
Key Vietnam Market Facts
Population
GDP

85.6 million (2007)
US$90.9 billion (2008)

Consumer expenditure

US$58,205 m (2008)

Consumer expenditure on food

US$20,798 m (2008)

Consumer expenditure on fruit

US$1,871 (2008)

Vietnam is an emerging market with an aspiring consumer class. It has a strong Gross Domestic Product (GDP) growth rate of 7-9% per annum making it the second fastest-growing economy in Asia. In 2008 Vietnam ended India 's three-year reign as the most attractive emerging market destination for foreign retail investment.
The


References: Austrade (2009a) Fresh Fruit Sector Vietnam Presentation and handout by Tony Burchill (Senior Trade th Austrade (2009b) Vietnam Profile, accessed at: http://www.austrade.gov.au/Vietnam-profile/default.aspx ABS (2008) Australian Bureau of Statistics, accessed at http://www.abs.gov.au/ausstats CIA Maps (2009) The World Fact Book, Central Intelligence Agency, accessed at https://www.cia.gov/library/publications/the-world-factbook/geos/vm.html DFAT (2008) ‘Vietnam Economic and Trade Information’, Department of Foreign Affairs and Trade, accessed at http://www.dfat.gov.au/geo/vietnam/vietnam_brief.html DFAT (2009a) ‘Vietnam Economic and Trade Information’, Department of Foreign Affairs and Trade, accessed at http://www.dfat.gov.au/geo/vietnam/vietnam_brief.html DFAT (2009b) ASEAN - Australia – New Zealand Free Trade Agreement. Fact Sheet – Fresh and Dried Fruit, Nuts, th DPI (2009a) ‘Victorian Food and Fibre Export Performance 2008-09 Financial Year, Department of Primary Industries, the State of Victoria, August, 2009. DPI (2009b) ‘Stone Fruit Export Opportunities Hong Kong, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam Euromonitor International (2008a) ‘Vietnam’s Tourist Industry’, accessed at http://www.portal.euromonitor.com/passport/ResultsList.aspx Euromonitor International (2008b) ‘Retailing Vietnam’, accessed at http://www.portal.euromonitor.com/portal/server.pt?control=SetCommunity&CommunityID=210&PageID=726&cache IMF (2008), Country Information, Vietnam and the IMF, International Monetary Fund, accessed at http://www.imf.org/external/country/vnm/index.htm Mergenthaler M., Qaim M. and Weinberger K., (2008) University of Hohenheim, Germany & World Vegetable Centre (AVRDC), Taiwan, Consumer Demand for Fruits and Vegetables from Modern Supply Chains in Vietnam. Planet Retail (2008) ‘Grocery Retailing in Vietnam’, e-intelligence on global retailing, accessed at http://www.Planetretail.net/markets Prowse, Wayne (2009) Personal Communication, Horticulture Australia Limited, November 2009. PWC (2009) Vietnam Key Trends and Issues, Price Waterhouse Coopers, accessed at http://www.pwc.com/gx/en/retail-consumer/emerging-markets-retail-consumer-products-sector-highlightsvietnam.jhtml Summerfruit Australia (2009) Industry Profile, accessed at http://www.summerfruit.com.au/?page_id=9 USDA (2007) ‘Vietnam Retail Food Sector Report 2007’, Gain Report Number VM7086, United States Department of Agriculture, accessed at http://www.fas.usda.gov/gainfiles/200711/146293084.pdf USDA (2008a) ‘Vietnam Exporter Guide Update 2008’ Gain Report No Agriculture, accessed at http://www.fas.usda.gov/gainfiles/200810/146296037.pdf USDA (2008b) ‘Vietnam Retail Food Sector 2008’ Gain Report No Photos – note: photos from Flickr.com sourced under Creative Commons License Bailey, Marissa (2009a) Victorian Delegation in Metro Cash and Carry, Vietnam, May 2009 Bailey, Marissa (2009b) Traditional Store in Ho Chi Minh City, Vietnam, May 2009 Bailey, Marissa (2009c) Australian Nectarines DPI (2009a) Australian Peaches, Agribusiness Group DPI (2009b) Australian Apricots Flickr.com (2009a) Traditional Floating Market in Halong Bay, http://www.flickr.com/photos/mlewis/2318683550/ Flickr.com (2000b) Apple Computer Store in Hanoi, http://www.flickr.com/photos/rekom/3477279314/ Flickr.com (2009c) Fruit Vendor, My Tho, Mekong Delta, http://www.flickr.com/photos/oliverlaumann/219985882/ Flickr.com (2009d) Shopping at MaxiMart Convenience Store in Ho Chi Minh City, http://www.flickr.com/photos/noodlepie/20638587/ Flickr.com (2009e) KFC in Vietnam, http://www.flickr.com/photos/qilin/2303013333/ Flickr.com (2009f) Vinpearl Resort and Spa (five star hotel), Nha Trang, http://www.flickr.com/photos/divemasterking2000/2415220338/ Flickr.com (2009g) Fruit Phoenix with Fresh Steamed Pawns at Royal Park in Hue, http://www.flickr.com/photos/joeywan/2668339898/ Flickr.com (2009h) Bobby Brewers Coffee Shop, Ho Chi Minh City, http://www.flickr.com/photos/70213813@N00/972283477/ Flickr.com (2009i) Fruit Stall, Vietnam, http://www.flickr.com/photos/diggingforfire/241805400/ Flickr.com (2009j) Around Ho Chi Minh City, http://www.flickr.com/photos/diggingforfire/241805527/in/set72157594281580646/ Flickr.com (2009k) Fruit Stall, Ho Chi Minh City, http://www.flickr.com/photos/mookiepix/3004867176/ Flickr.com (2009l) Parkson Shopping Mall, Hanoi, http://www.flickr.com/photos/e8club/2865173012/ Flickr.com (2009m) Shopping Complex in Vietnam, http://www.flickr.com/photos/goosmurf/3122124473/ Flickr.com (2009n) The Circle K Logo, http://www.flickr.com/photos/zaskem/2812502088/ Flickr.com (2009o) Farmers’ Market in Cao Lanh, http://www.flickr.com/photos/interplast/2396148653/ Vietnam Summerfruit Market Overview 2009
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