Vietnam has potential for Four Seasons to expand business
de montfort university
city univeRsity of hong kong
Full-Time
BA (Hons) Business Administration and Management
Cohort: September 2013
Module Title: International Marketing
(Module code: BAMG 2103 )
Assignment Topic/ Title: Group Project
Name of Instructor: MS. Christine Tam T.W.
Name of Student: Chan Cho Hung, Fan Wai Kit, Leung Cheuk Yue, Tam Wan Nga
DMU Student No.: 53578665, 52618473, 53579207, 53586905
Tutorial Group No.: Group 6
Date of Submission: November 11, 2013
Content Page
Particular
Page
Introduction
p.3
Background
p.4
Task 1 Vietnam Market Opportunities
p.5
Task 2 Market Entry Mode
p.10
Task 3 Vietnam PEST Analysis
3.1 Political
p.12
3.2 Economic
p.13
3.3 Social
p.14
3.4 Technology
p.16
Task 4 Four Seasons Marketing Programme
4.1 Produce / Service
p.17
4.2 Price
p.18
4.3 Place
p.19
4.4 Promotion
p.20
Conclusion
p.21
Reference
p.22
Introduction
In these recent years, the travel agencies have designed many packages to Vietnam. Vietnam has become popular that the sightseeing spots attract many visitors from different countries. The companies and foreign firms are already well-established in Ho Chi Minh City. The establishment of these corporations has attracted much labour. Many chambers of commerce, including the Canadian Chamber of Commerce, have set up in the city. Therefore, the hotels in Vietnam are in great demand by a large number of visitors.
The purpose of report is to investigate Vietnam has potential for Four Seasons to expand business. It examines the PEST analysis and market opportunity of Vietnam in what factors are suitable for establishing new hotel of Four Seasons. Last but not least, it created a marketing programme of Four Seasons which analyzes the market strategy for developing to Vietnam and increasing competitiveness of hotel.
city univeRsity of hong kong
Full-Time
BA (Hons) Business Administration and Management
Cohort: September 2013
Module Title: International Marketing
(Module code: BAMG 2103 )
Assignment Topic/ Title: Group Project
Name of Instructor: MS. Christine Tam T.W.
Name of Student: Chan Cho Hung, Fan Wai Kit, Leung Cheuk Yue, Tam Wan Nga
DMU Student No.: 53578665, 52618473, 53579207, 53586905
Tutorial Group No.: Group 6
Date of Submission: November 11, 2013
Content Page
Particular
Page
Introduction
p.3
Background
p.4
Task 1 Vietnam Market Opportunities
p.5
Task 2 Market Entry Mode
p.10
Task 3 Vietnam PEST Analysis
3.1 Political
p.12
3.2 Economic
p.13
3.3 Social
p.14
3.4 Technology
p.16
Task 4 Four Seasons Marketing Programme
4.1 Produce / Service
p.17
4.2 Price
p.18
4.3 Place
p.19
4.4 Promotion
p.20
Conclusion
p.21
Reference
p.22
Introduction
In these recent years, the travel agencies have designed many packages to Vietnam. Vietnam has become popular that the sightseeing spots attract many visitors from different countries. The companies and foreign firms are already well-established in Ho Chi Minh City. The establishment of these corporations has attracted much labour. Many chambers of commerce, including the Canadian Chamber of Commerce, have set up in the city. Therefore, the hotels in Vietnam are in great demand by a large number of visitors.
The purpose of report is to investigate Vietnam has potential for Four Seasons to expand business. It examines the PEST analysis and market opportunity of Vietnam in what factors are suitable for establishing new hotel of Four Seasons. Last but not least, it created a marketing programme of Four Seasons which analyzes the market strategy for developing to Vietnam and increasing competitiveness of hotel.