After more than a decade of spectacular growth, Tourism has played an important role in the development of Cambodia. It has brought employment, improvements in infrastructure, training and general education and living standards for many people, and raised the international profile of Cambodia. Its growth has helped diversify economic activity, and broaden the base of foreign earnings.
Tourism statistics of Cambodia
In recent years, the question of how to increase the yield from each tourist; how to encourage them to stay longer; how to add more value? With visitor numbers expected to fall, this has assumed a greater priority, and now is trying to keep the numbers up.
From Cambodia’s Ministry of Tourism, Statistics and ICT Department reported earlier this week, the first statistics shows, that international arrivals for the first quarter of 2010 year grew 13.9% from 683,692 to 778,467 trips. Although the Tourism Receipts in years were various, the indicator of tourism receipts from 347million US$ in 2003 dramatically increased around quintupling as much receipts as 2003 that those 1,595million US$ receipts were earned in 5 years later. In addition, the top market arrivals to Cambodia from January to march in 2010 is Vietnam represented 28.04% climb from 72,324 in 2009 to 92,605 in 2010. And out of 778,467 visits recorded, 735,132 were categorized under leisure travel, 35, 605 businesses and the balance 7,730 for other travel purposes. , MINISTRY OF TOURISM. 2011. Tourism Statistics Report in March 2010: Cambodia : [Online] Available from: http://www.nagacorp.com/assets/files/eng/industry/tourism_statistics_201003.pdf[Accessed August 15 2011]
National Tourism Organization
1. Identify the key function and roles of the national tourism board of this country.
The key function and roles of the BTO is that they execute policies and strategies on tourism planning and development. The NTB encourages investments in tourism on the basis of development strategies of the nation; plan and administer the tourism industry; guide and supervise all types of tourism services; direct, control and maintain natural resorts, man-made resorts, tourist centers, and tourist development regions throughout the country. They issue licenses for vocational training schools. They promote and market Cambodian tourism internally and internationally; monitor tourism publications and information and procuring corrections where necessary; The NTB is responsible for implementing contracts related to tourism projects when the Royal Government of Cambodia set guidelines; issuing operating licenses to tourism services. Grading of hotels and restaurants and regular inspection of the tourism domain are also under the responsibility of NTB. Foreign representative offices were set up in collaboration with the Ministry of Foreign Affairs and International Cooperation to establish, improve and maintain standards and quality of the tourism industry and services.
2. What are the goals objectives and target for the destination?
The Ministry of Tourism of Cambodia’s objectives is to lead and administer the tourism field of the Kingdom of Cambodia to international level. Key focus areas of the NTO:
Arrivals – the strategy will direct the achievement of increased numbers of tourists to Cambodia by working towards increasing the number of foreign tourist arrivals to 15 million in 2020.
a) GDP (Gross Domestic Product) – the aim is to increase tourism’s contribution to the GDP from an estimated R189.4 billion in 2009 to R499 billion by 2020. [Online]Available at:
http://www.unescap.org/ttdw/Publications/TPTS_pubs/pub_1748/pub_1748_CR-C.pdf [Accessed August 12 2011]
b) Job creation – the tourism sector is committed to consolidating its efforts to create jobs and they aim to create 225 000 jobs by 2020.
When guests arrive to Cambodia, not only normal hotels but also some special place will be their...
Please join StudyMode to read the full document