Topic : WHAT IS MICE? SEARCH FOR ITS POTENTIAL FOR VIETNAM TOURISM. *****************
MICE is one of the most developing kinds of tourism, not only in the world but also in Vietnam. To many people, it is really a new conception. MICE tourism means travelling in combination with attending meetings or conferences.MICE stands for Meeting, Incentives, Conferences, Exhibition. According to travel firms, MICE tourism can bring turnover six-fold higher than other kinds of tourism as MICE delegations always consist of several hundred travelers who have big budgets and use many kinds of services. MICE is now a kind of tourism that brings great income to the tourism sector of many countries. Destinations in Singapore, Bangkok, Jakarta and Kuala Lumpur have become familiar with MICE tourists, therefore the World Tourism Organizationwants to discover a new destination in Southeast Asia such as Vietnam. As you know, Vietnam is not only famous for the friendly people, the special food, the national character, the hidden charm but also a very peaceful country. So, being a peaceful country is really a strong-point of MICE tourism in Vietnam. Moreover, Vietnam is on the way of integration process. Thatâ€™s why there are many meetings and events organized to co-operate in business, set up relation and consolidate friendship with other countries. Besides, MICE is also attractive to the Corporate Entertainment as it brings them greater income than any other kinds of events as well as helps them to advertise their brand-name to people from different countries easily. As you can see, Vietnam has many advantages to develop this kind of tourism. Therefore, MICE industry becomes new development trend in Vietnam. However, Vietnam should be more flexible with the market field of vision, concentrate on training the staffs to serve tourists in the best way. In the future, Vietnam will no longer become the best choice for MICE delegations in the world.
Please join StudyMode to read the full document