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Forever Friends: A Non-Profit Organization

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Forever Friends: A Non-Profit Organization
Forever Friends is a non-profit organization that provides companionship to elderly individuals in low income urban areas. The ultimate goal for the organization is to build a brand that stands for trust, outstanding service, and respect. In order to be successful in our brand building we must develop a strategic plan that reflects the company’s vision and creates a map that directs the company in the right direction. Through analysis of the current and future strengths, weaknesses, opportunities, and threats the company will be able to develop a successful strategic plan that will endure the market changes and will maintain the company’s vision. The strategic plan clearly states how you plan to accomplish your objectives and …show more content…
In order for our business to be successful it greatly depends on the care that the staff members give. If they are not happy then our clients will suffer.
Through an increase in donations, staff, clients, and overall client and staff satisfaction we will be able to reach our organizational strategic goals. Because the success of our business relies on the service that the client receives we would invest time and resources in hiring the right people for the job. Once we have empathy and compassion on board in the organization, we can support the client experience with service scripts and use personal empathy and compassion to build a connection with the client Boesen (2012, para 4). It is harder to teach a person warmth and altruism of helping others and with the use our evaluative techniques we will be able to choose the appropriate staff that will support our mission and
…show more content…
Companion Robots To Improve Elderly People’s Quality Of Life In Smart Homes. ScienceDaily. Retrieved April 19, 2013, from http://www.sciencedaily.com¬ /releases/2009/04/090416083
Boesen, Lisa. "Creating Compassionate Connections." Lisa Boesen RSS. N.p., 12 Jan. 2012. Web. 19 Apr. 2013.

Coronado, Del Mar, and Randcho. "The Importance of Family Support for Elderly Well Being." San Diego Home Care. N.p., 27 Apr. 2012. Web. 19 Apr. 2013.

Richards, Francine. "The Importance of a Mission Statement for a Not-for-Profit." Small Business. Demand Media, 27 Apr. 2012. Web. 19 Apr. 2013.

Ireland, R., and M. Hirc. "Mission Statements: Importance, Challenge, and Recommendations for Development." Business Horizons 35.3 (1992): 34-42. Print.

"The Importance of a Mission Statement for a Not-for-Profit." Small Business. N.p., n.d. Web. 19 Apr. 2013.

Thompson, Arthur A., Margaret Ann. Peteraf, John E. Gamble, and III A. J. Strickland. Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases. London: McGraw Hill Higher Education, 2011.

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